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http://140.128.103.80:8080/handle/310901/10659
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| Title: | 「Caf?」：一個見面社交場所空間形式變遷之初探─以台中市為例1983∼2003 |
| Other Titles: | “ Café;”─ The Transformation of A Meeting Place as A Social Space Study in Taichung City 1983∼2003 |
| Authors: | 曾令正
Tseng, Ling-Cheng |
| Contributors: | 郭肇立
Kuo, Chao-Lee
東海大學建築學系 |
| Keywords: | 市民化;都市化;現代性;Café;空間;情境
civil society;urbanization;Modernity;Café;spatial form;a meeting place;social form |
| Date: | 2003 |
| Issue Date: | 2011-08-04T01:50:03Z (UTC)
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| Abstract: | 在資本城市裡，經濟與文化是互相衝突且矛盾的，一個是追求技術、理性、科學、成長、繁榮、競爭，另一個是追求文化的創造性、獨特性、批判性與反省性。從空間的角度觀察，建築商品化成為消費社會的一種趨勢。該以什麼樣的態度來面對多樣性的文化衝突與空間形塑轉化的關係？ 雙元革命的影響，原本屬於私有的、封閉的家庭聚會空間模式，轉變為公共的、開放的、布爾喬亞階級的社交場所，成為「家中的第二客廳」，一種由家中的私領域推向公領域的活動場域；一種新興的社交活動場所，一種在型態上永遠屬於變動中的空間場域，在市民化、都市化的城市發展基調中，與社交活動產生若即若離的關係。Café站在時代的前端，是不變的，也是迅變的，彷若現代性思維上的張力場域（a condition of tension），處在一種不穩定的狀態中。 台中市Café在70年代仍是以西餐廳的經營模式為主，直到80年代，台中冷凍茶飲的出現，將中國數百年來的熱飲茶特性，全面改觀；結合西方吧台構成、現代桌椅組合關係，造就了東方與西方在空間、文化上的交融。90年代初期，連鎖專業咖啡館來台，將專業咖啡烘焙調製技術引入台灣，以明亮、簡潔的空間構成，強調主、顧互動關係的吧台座位，成為特色。90年代末期，台中市改以大型複合式Café再度引領風騷，空間的開放性與透明性獲得重視，強調咖啡、冰品、茶飲、簡餐…以滿足現代人多元化的需求，室內、戶外空間大量情境元素所營造的空間氛圍，使得「情境消費？」亦或「消費情境？」成為Café空間的特色所在。 台中市Café的空間型態特性，仍侷限在以「館」為主的封閉性場域裡，使得Café精緻化的空間，僅能以劃地自限的方式，自我塑造空間情境，尋求消費者的認同；Café也愈趨向於普羅文化﹙普同性﹚的空間情境迷思，一方面為了強調個體的差異性以獲得消費者的認同，另方面，同業間的爭相臨仿也使得唯一的獨特性喪失！？如何在面對全球化過程的競爭上，找到本土深具特色的空間經營模式，成為一個值得思考的課題。 一種從屬於Café的主流價值意識構成了Café的形式獨特之處，不同的咖啡連鎖店，各有其愛好族群；在消費選擇上、生活方式（Life-style）上形成一種價值選擇的過程，一種尋求「認同」（Identity）的價值觀，塑造了Café的空間形象與氛圍，形塑出一種由消費文化影響下的Café連鎖效應，呈現出一種媚俗現象的建築空間形式作為。 以情境營造構成的差異地點，圓了一個老闆的咖啡館夢，烏托邦式的情懷，將Café變成了與眾不同的空間性格，滿足了市民社會下強調個人化與自主性的空間想像。 瞬時性、裝飾性、多樣性，成了Café的都市樣態寫照，迅變的產業特性，能夠快速的被建構出來，也常常很快的就逝去，但，永遠站在超越的角色上，以另一種他者的姿態出現…
In a modern society, contradiction and conflicts exist between economy and culture: the former is an issue of pursuing the notion of technology, rationality and growth while the latter is an idea of achieving innovation, uniqueness, and critical thinking. In a spatial point of view, it is getting more challenging with regard to facing the relationships of cultural diversity and architecture as a product of consumption. In a civil society, Café is not only a place for having a drink, but a “meeting place”— a place where people can enjoy chatting, talking business or even been transformed to a “second living room”. In other words, it is no longer a merely private space for family meeting in the past; it is a public and open space for middle class presently — a new model where social activity is associated with its spatial form in a tricky way — closely or loosely ? Café is part of restaurant in City of Taichung, Taiwan when it was traced back to 70’s. With invent of cold tea technology in 80’s, the format, a combination of western spatial layout results in new relationships both spatially and culturally.In the early of 90’s, chain store type such as KOHIKAN café was brought in to Taiwan, his bright and clean spatial form of café concentrating on owner-customer relationship gradually changed the face of Café, In the late 90’s, the new café typology immerges in this area which provided customers not only the services of meals but also a pleasant environment — centered on the “scenario-based” which is obtained by fully utilized the spatial elements such as transparent open/green spaces. Furthermore, the meal services are not limited to coffee only, a combo of food service (tea/coffee/meal) is the focus, instead. Spatial characters of Café were basically limited in a “container” though several architectural configurations such as double height spaces and sky lights were used to infuse the indoor and outdoor spaces. Additionally, this configuration tried to create an extension to the outdoor space- an invisible linkage of café itself and open space in urban scale. Ironically, this format was on the one hand successful in creating an “identity” for customer himself, on the other hand, the duplication of this model among competitors results in the lost of uniqueness at the same time. This phenomenon raise an issue: how can we find a model which can take care of identity and locality of this kind of place? Café both fulfills the imagination of customers and owners — primary in terms of an “image” which is a sharing of “individual identity and utopian thinking” The temporality and diversity of Café typology is a phenomenon reflecting the evolving modernity of civil society. It appears in a way of being created in a short time and possibly replaced by other cultural entity/product simultaneously — is it a destiny inherently or a new way of transformation? |
| Appears in Collections: | [建築學系所] 碩士論文
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