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    Please use this identifier to cite or link to this item: http://140.128.103.80:8080/handle/310901/11487


    Title: 台灣產業發展、國際代工模式與創新---國際代工關係中台灣廠商如何發展國際行銷能力?(I)(子計畫五)
    Other Titles: How Do Taiwanese Firms Develop International Marketing Capabilities in International OEM/ODM Relationship? An Integrated Perspective (I0
    Authors: 黃延聰
    Huang, Yan-Tsung
    Contributors: 行政院國家科學委員會
    東海大學企業管理系
    Keywords: 國際行銷;品牌行銷;能力建構;組織學習;知識管理
    International marketing;Branding;Capabilities building;Organizational learning;Knowledge management
    Date: 2004
    Issue Date: 2011-11-07T10:53:11Z (UTC)
    Relation: 研究編號:NSC93-2745-H029-005-URD
    研究期間:2004-08 ~ 2005-07
    Appears in Collections:[企業管理學系所] 國科會研究報告

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