廣告涉入、產品涉入及品牌知名度對隱喻式廣告之廣告效果的影響

THUIR > Tunghai University > School Publications(Journal) > Tunghai Journal > Item 310901/17300

Please use this identifier to cite or link to this item: http://140.128.103.80:8080/handle/310901/17300

Title:	廣告涉入、產品涉入及品牌知名度對隱喻式廣告之廣告效果的影響
Other Titles:	Effect of Degree of Advertising Involvement、Fame of Brand、Degree of Product Involvement on Advertisement Effectiveness on Metaphor Advertisement
Authors:	周碩雄；楊明璧 Chou, Shou-shiung;Yang, Mirng-bih
Contributors:	東海大學農學院
Keywords:	隱喻性廣告；產品涉入；廣告涉入；品牌；廣告效果 Trope advertising；Product involvement；Advertising involvement；Brand；Advertising effect
Date:	2005-10-00
Issue Date:	2012-06-29
Publisher:	台中市：東海大學
Relation:	東海學報第46卷(農學院)
Appears in Collections:	[School Publications(Journal)] Tunghai Journal

Files in This Item:

File	Size	Format
index.html	0Kb	HTML	276	View/Open