在公園經營管理上遊客管理是一個重要的課題，一般對於遊客行為管理分為直接 式與間接式，本研究的目的主要在瞭解遊客對這兩種管理方式的接受程度，並探討遊客對公 園環境的態度與管理策略認同之間的關係，以及比較台中市現行不同管理維護方式公園對管 理策略認同上的差異。 研究結果顯示：遊客對於管理方式較傾向於間接性之管理方式；遊客環境態度與其對管 理策略認同有顯著的關係；現行不同管理方式之公園其遊客對於遊客主動參與之管理方式認 同有顯著差異存在，故建議強化遊客之環境態度以提昇遊客對管理策略之認同，進而影響其 適當行為之表現。 Visitor management is an important issue in park management. It is often divided into two types: direct and indirect management strategies. The purpose of this study was to investigate the extent to which visitors accept each of the two management strategies, the relationship between environmental attitudes of park visitors and their acceptance of the management strategies, and the difference between parks adopting different management strategies in regard to visitors' acceptance of the strategies. The results revealed that visitors preferred the indirect management to the direct one. In addition, visitors' environment attitudes were significantly associated with their acceptance of management strategies. It was also found that there were significant differences among parks with different management strategies in regard to the acceptance of visitor-active management strategies. It was suggested that strenthening the environmental attitudes of visitors help promote their acceptance of management strategies. This, in turn, leads to visitors' appropriate behavior.
