整合行銷溝通實施之研究--以優酪乳為例

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Title:	整合行銷溝通實施之研究--以優酪乳為例
Other Titles:	A Study of Implementation of Integrated Marketing Communication--In the Case of Yogurt Drink
Authors:	張峻豪；陳景榮 Chang, Chun-Hao;Chen, Jing-Jung
Contributors:	東海大學農學院
Keywords:	優酪乳；整合行銷溝通；生活型態；路徑分析 Yogurt drink；Integrated marketing communication；Lifestyle；Path analysis
Date:	2007-10-00
Issue Date:	2012-06-29T09:06:09Z (UTC)
Publisher:	台中市：東海大學
Relation:	東海學報第48卷(農學院)
Appears in Collections:	[School Publications(Journal)] Tunghai Journal

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