科技與生活已密不可分的時代，產品設計的趨勢朝向多媒體發展。目前鐘錶產業已發展至成熟階段，鐘錶在台灣以進口居多，部分廠商外移。不同於瑞士鐘錶以豐富人文經驗與工藝技術聞名，企業必須開發出具差異化商品，增加產品的附加價值與提升顧客價值，才能創造出台灣企業的競爭力。而本研究選擇年輕族群為主要企劃對象同時結合科技，期許可開發出能夠滿足消費者之潛在需求，進而帶來新產品，將研究結果提供給手錶廠商做為研發新產品的概括性依據，而進提升企業在市場之占有率。 Technology and life has been closely, product design towards the trend of multimedia development. Now watch industry has developed to a mature stage, watch the majority of imports in Taiwan, some manufacturers relocation. Unlike the Swiss watch to enrich the human experience and the technology well known, firms must develop differentiated products. Increasing products value-added and enhance customer value in order to create the competitiveness of Taiwanese enterprises.
