Website evaluation: Consistency between website presence and strategy

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Title:	Website evaluation: Consistency between website presence and strategy
Authors:	Chiou, W.-C.a , Perng, C.b , Lin, C.-C.cd
Contributors:	Department of Industrial Engineering and Enterprise Information, Tunghai University
Keywords:	E-commerce;Tourism website;Web change and management;Web strategy;Website evaluation
Date:	2009
Issue Date:	2013-06-11T09:03:19Z (UTC)
Abstract:	Our review shows that most studies conducted user-based surveys to examine a website, but very limited researches addressed web strategic issues on website evaluation. The authors proposed a strategic framework to ensure consistency between web strategy and actual website presence. To build up a strategic framework, we integrated web strategies and a hybrid marketing and information technology criteria into an online transactional process. The framework was designed for application towards a specific website in regards to its goals and objectives, not for an industry or the internet in general. This strategic framework implementation was illustrated by a travel website evaluation and results were discussed. Copyright ? 2009 Inderscience Enterprises Ltd.
Relation:	International Journal of Information Systems and Change Management Volume 4, Issue 1, December 2009, Pages 66-84
Appears in Collections:	[Department of Industrial Engineering and Enterprise Information] Periodical Articles

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