寵物產業隨著經濟的發展而發達，寵物也從過去的工作犬提升成為家庭的伴侶。目前隨著國人對寵物的疼愛度提高，也受惠於醫療技術及各種檢驗試劑日漸精進，伴侶動物的平均壽命也明顯延長，使得人類對於飼養寵物的需求不斷上升，驅使市場規模大幅地增長。在寵物醫療市場逐漸出現飽和的情形下，各家醫院管理者開始將經營重點放在成本支出、服務品質、資訊管理等因素上，逐漸趨近於企業管理模式業化的方向，以提升其服務的品質給消費者，這也顯示現階段動物醫院的經營趨向與多元化。資訊科技的快速發展引發人類生活與學習方式的巨大變化，對於企業組織與經營型態的改造也帶來莫大的影響。本研究構思出以寵物產業預防醫學服務之拓展為基礎，結合資訊科技發展出創新的寵物健康管理服務平台，透過網際網路以醫療與看診系統提供寵物健康管理服務，並加以探討其在服務品質與科技管理上的需求，以提升動物醫院的管理方式，來服務龐大的顧客需求。每隻寵物擁有獨一無二的QR碼，這同時成為寵物身分識別的標籤，透過掃描QR碼上網即可導入個人化的健康照護平台，突破時空的限制，輔助飼主克服地區的種種障礙因素，使其取得動物資訊更為便利。雲端平台的建置為多向式互動，除了讓飼主學習各寵物疾病上的知識、讓飼主主動的追蹤自己的寵物到的定期健康檢查，更可透過雲端服務與動物醫療人員進行諮詢與溝通；在連鎖體系醫院間，醫療人員可即時調閱寵物病歷資料；寵物醫院可發送訊息提醒飼主相關注意事項，並帶入專屬的配套行銷資訊，使平台的建置不僅是增加服務項目，更能成為新一代的行銷策略，以達企業再造的藍圖。 Pet industry is progressing with the economic development that pets have been promoted from working dogs to family companions. When the citizens enhance the love on pets as well as medical technology and various diagnostic reagents are improving, the life expectancy of companion animals is apparently prolonged. The increasing demands of breeding pets have enlarged the market. When the pet healthcare market is getting saturated, hospital managers have focused on the factors of cost expenditure, service quality, and information management and approached the business administration model so as to promote the service quality. It presents the operation trend of present animal hospitals and the diversification. The rapid development of information technology has largely changed the living and learning styles of humans and affected the reformation of corporate organization and management styles. Based on the development of preventive medicine services for pet industry, information technology is integrated to developing an innovative pet health management service platform, which provides pet health management services with medical and clinic systems through the Internet. Furthermore, the demands on service quality and technology management are further discussed in order to enhance the management of animal hospitals for enormous customer demands. Each pet has a unique QR-code, the identification label of the pet, which can be scanned for being guided to the individualized healthcare platform. It breaks thourhg the restrictions of time and space and assists the breeders in overcoming various regional obstacles that the acquisition of animal information becomes more convenient. Cloud platforms are mostly established multi-directionally interactive which allow breeders learning knowledge about pet diseases, tracing the regular health check of the pet, and consulting and communicating with the medical personnel through Cloud services. The medical personnel in chained hospitals could immediately retrieve the medical information of a pet, and pet hospitals could remind breeders of precautions through messages. With exclusive marketing information, the platform does not simply increase service items, but could become a new-generation marketing strategy to achieve the reengineering blueprint for enterprises.
