| Abstract: | 在知識經濟時代潮流下，文化創意產業逐漸成為當前國家經濟的發展重心。而發展文化創意產業政策必須透過鼓勵措施，提高企業家與創意工作者的投資意願，藉由公私協力產生互補的功能，增加競爭力並提升政策成效。 本研究在學術上的目的，是為了加強對於推動文創產業中影響公私部門互動因素的文獻資料，利用明確的衡量指標去檢視個案中所影響之因素，並歸納出雙方互動過程遭遇困境的原因；在實務上的目的，欲瞭解華山1914文化創意產業園區中公私部門的互動關係，給予後續文化創意產業園區發展之參考。 因此，本研究以公私協力理論做為基礎，運用質化研究途徑中的文獻分析法與深度訪談法作為研究方法，發現文創產業中影響公私部門互動之因素為溝通、信任、共同目標的建立、權責明確的劃分、風險分擔，其次，釐清互動過程遭遇困境的原因，建構欲達成目標所要具備之成功要件，並發現公部門與私部門的互動模式若以互動層級結構面來分為水平融合模式，若以目標與手段面來分為互補模式，若以權力與資源分享面來分為兼具合作與操作型。關鍵詞：公私協力、互動、文化創意產業、文化創意產業園區
Under the trend of knowledge-based economy era, cultural and creative industry has gradually become present developing focus of national economy, in which cultural and creative industry policy has to be developed through incentive measures, to enhance entrepreneurs and creative workers’ investment intention, to increase competitiveness and foster policy efficacy through complement function enabled by public-private partnership. The purpose of this study academically is to reinforce literature data that affect interaction factors between public-private sectors in promoting cultural and creative industry, to use clear measurement indicators to examine the factors affected in individual cases, with reasons that both parties encountered with difficulty summarized during interaction process; as for purpose practically, the study plans to understand the interaction relationship of public-private sectors in Huashan 1914 Creative Park, and to be provided as a reference to subsequent development of cultural and creative industry park. Therefore, based on the public-private partnership theory, the study used document analysis in the path of qualitative research and in-depth interview as research methods, and found that factors affecting public-private interaction in cultural and creative industry are communication, trust, establishment of common goals, clear cut of rights and responsibilities, risk sharing. Secondly, to clarify reasons that cause difficulty during interaction process, to construct success factors required for goal achievement. Also, the interaction model between public and private sectors is found and could be divided as horizontal integration mode when being divided by interaction level structure aspect, complementarity mode when divided by goal and means perspective, collaborative and operational mode when divided by rights and resources sharing aspect. Keywords: public-private partnership, interaction, cultural and creative industry, cultural and creative industry park |
