台灣汽車產業歷經半個多世紀的發展，對於台灣來說汽車產業屬於台灣工業的火車頭，每年創造數千億的產值與數十萬個就業機會，但台灣汽車產業多年來都為代工的角色，如今台灣自有品牌汽車廠商現已成功跳脫技術母廠的牽制擁有自己的品牌，且在國內及大陸市場上都有不錯的銷售成績。隨著市場環境的變動，台灣自有品牌汽車廠商要如何利用本身擁有的資源及如何取得外部的資源來協助產品開發及如何構築能力，成為本研究欲釐清之主題。因此，本研究經由文獻探討「資源基礎觀點」及「動態能力」作為本研究的分析架構，並依此分析架構，探討台灣自有品牌汽車廠商產品開發的資源及能力的建構過程。經由個案暨實證分析之結果，本研究發現台灣自有品牌汽車廠商A公司在實體資產及人力資部份大多都是母公司既有的資產，而在汽車產品開發的程序中大多是以往與技術母廠的經驗而來的，另外在新車調教及驗證的部份因台灣此部份的資源不足大多還是必需仰賴外部資源，但隨著與經由國外資源的協助，A公司漸漸的累積相關的資源及構築相關的能力。 Taiwan automobile industry has gone through a half centuries. For Taiwan, the automotive industry is the locomotive of Taiwan's industry, and it creates several hundreds of billions output values and hundreds of thousands employment opportunities every year. But Taiwan automobile industry plays the role of OEM for many years. Nowadays, Taiwan's OBM automobile manufactory have been successfully to break away from the technical parent company which has own brand. Furthermore, in the domestic and the mainland market has a good sales performance.Along with the change of market environment, how does the Taiwan OBM automobile manufacturer have to use the resources which itself has and how to obtain external resources to assist in product development and how to build capacity. In this study, we try to understand and clarify the contents. Therefore, this study through the literature review of "resource-based view" and "dynamic capabilities" as an analysis framework for the study and use it to investigate Taiwan's OBM automobile manufacturer product development capability and resources building process.Result of the empirical analysis, this research discovery that A company mostly entity assets and human resources of Taiwan's OBM automobile manufactory is the parent company existing assets. Automotive product development programs are mostly past experience with technical parent company. Besides, in the new car tuning and verification due to lack of resources in Taiwan are mostly still depend external resources, through the assistance of foreign resources, A company gradually accumulation related resources and build related capability.
