以使用者觀點評估鹿港觀光區尋路資訊物件之研究

Tunghai University Institutional Repository > 創意設計暨藝術學院 > 工業設計學系所 > 碩士論文 > Item 310901/24093

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题名:	以使用者觀點評估鹿港觀光區尋路資訊物件之研究
其它题名:	A Research of Wayfinding System from User Perspective on Lu Kang Tourism Area
作者:	連啟宏 Lien,Chihung
贡献者:	陳明石 Chen,Ming-Shih 工業設計學系
关键词:	資訊設計;尋路行為;觀光空間;鹿港 information design;wayfinding behavior;tourism space;Lukang
日期:	2013
上传时间:	2014-02-19T07:09:46Z (UTC)
摘要:	觀光產業創造地方就業機會與建設發展，觀光區的資訊物件提供參觀旅客移動情報與不同的訊息傳達。資訊傳達物件設置在公共環境中，除了有告知目的地路徑的功能之外，其他相關的旅遊資訊也能與遊客形成溝通的機能，更可促進觀光區的商業活化。鹿港觀光區位於彰化縣，為台灣貿易港口的歷史文化小鎮，有著豐富的傳統技藝、獨特建築以及聞名全台的小吃等等的觀光資源。而為了使旅客能便利、自由地參觀，並提昇鹿港觀光區的國際化服務，風格明確且便利的尋路物件系統不僅可以拉近旅客與環境的互動，更能傳達出鹿港獨有的文化精神與高度效益的觀光宣傳。本研究以鹿港觀光區為研究調查對象；透過相關文獻的蒐集與整理，了解尋路資訊、空間尋路行為及鹿港觀光區之間的相互關係，並擬定研究定位。進行現況調查，內容包括︰以自然觀察法觀察分析鹿港觀光區各景點特性，及指標數量樣式；並透過非參與式觀察來了解使用者的實際參觀過程，最後以口語協定分析法分析與問卷調查釐清與使用者於觀光區尋路時，方向搜尋及資訊閱讀時所面臨到的問題點與困擾。最後，調查結果發現鹿港觀光區的尋路物件系統存在不少需改善的問題點，藉由分析後的改善建議，針對現有問題點提出相對的設計修改，包括版面配置調整、指標型式以及空間設置問題三大改善方向，最後給予細項修改建議以符合多元觀光旅客需求，同時保留鹿港觀光區文化特色之尋路資訊物件。 Tourism industry creates local job opportunities and construction development. As information objects in tourists spots provide visitors with travel messages and various information, information objects are installed in public environment to inform the paths of destinations. Other related tourism information can communicate with tourists and enhance the business in the spots. Lukang is located in Changhua County and it is a historic and cultural town of trading harbor in Taiwan. Lukang has rich traditional craftsmanship, unique buildings and well-known local cuisines. To facilitate convenient visit and enhance international service of Lukang, a wayfinding system with local style can strengthen the interaction between tourists and the environment, introduce unique cultural spirit of Lukang, and promote local tourism. This study treated Lukang as the subject, and conducted literature review to find the relationship among wayfinding information, space wayfinding behavior and Lukang. It also established research positions for investigation of current situations. The research contents included: using natural observation to observe and analyze the characteristics of tourist spots in Lukang, as well as the quantity and patterns of indicators. By non-participant observation, this study explored users’ actual visit, and verbal agreement analysis and questionnaire survey were conducted to clarify users’ problems and obstacles in wayfinding, direction searching and information reading. This study found that the wayfinding object system of Lukang still has area for improvement, and proposed three directions for improvement, which are interface layout, pattern of indicators, and space installation. Finally, detailed items for improvement are suggested to match the needs of diverse tourists and keep the wayfinding information objects that possess cultural characteristics of Lukang.
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