| Abstract: | 鑒於智慧型手機行動裝置的便利性，民眾擁有智慧型手機的比例逐年增加，手機上網的硬體設備日臻完善，各式小巧好用的應用軟體應運而生，手機附加的應用軟體App，隨著系統資訊與服務品質概念，不論在生活娛樂、廣告行銷、新聞訊息等方面，企圖以創新服務與快速便捷的操作界面，搶占使用傳統電腦的市場。 政府部門為延伸為民服務的觸角，亦積極投入行動App應用程式的開發，希望以先進的科技推展政策業務，透過資訊的透明度與即時性，吸引更多的民眾參與政府推動的措施。何全德：「在行動、雲端、社會網絡等新興科技之匯流整合及創新應用下，對政府服務帶來了主動服務、行動服務、全程服務、以『我』為中心的服務等新思維－『感動人民，創造價值』。」惟政府在競相發展行動應用服務的過程中，出現公共資訊服務App的真正價值(價格)、政府App冷熱差很大的負面看法。在已發佈的政府App中，以中央各部會的占大多數，經費充裕與民眾廣度的差異，讓地方政府望塵莫及。 我的E政府-行動服務Mobile Service入口網統合各級機關已上架的App服務，但推出的行動App是否合乎民眾的需求？還是為了追求科技時尚浪費公帑？茲以整合科技接受與使用模式(UTAUT)理論量化分析探究民眾下載意願，並以質性分析對影響民眾使用政府App關鍵因素，訪談機關App資訊維護人員，及使用政府App行動應用服務的民眾，探討政府行動創新服務整體效能及改善的建議。
In view of the convenience of Smartphone devices, the proportion of the population owning Smartphone increased year by year. Mobile Internet devices hardware are getting more sophisticated, all kinds of small and handy software applications have emerged. Additional applications of Smartphone, along with the system of information and service quality, attempt to seize the traditional PC market in life entertainment, advertising and marketing, news messages, etc., with innovative services and fast convenient user interface. In order to extend the range of serving the public, Government departments are actively involved in the development of mobile applications, in the hope of using advanced technology, through transparency and real-time information, to attract more people to participate in government-driven policies. HE, CYUAN-DE said “The integration of emerging technologies and innovative applications in action, cloud, and social networks, brings government services new thinking – ‘Moved people and create value’, such as active service, mobile service, full service, and the service with ‘I’ centric.” Nevertheless, during the process of striving to develop government mobile application services, public information services meets negative opinions about the true value of government Apps. The majority of Apps published by the central government, ample funding, and the variety of citizens they can serve are the facts that local governments can’t catch up. E-government Mobile Service Portal integrates the available App services from each level of government organizations, but are Apps launched in compliance with the needs of people or is it a waste of public treasury to pursue high-tech fashion? Therefore, this study has used the UTAUT theory with quantitative analysis to explore citizens’ willingness of downloading government Apps, used qualitative analysis to figure out the key factors affecting government Apps users, and interviewed Apps maintenance personnel of government department and the people using government service, in order to examine innovative services and make some recommends for government Mobile Services that might improve overall performance in the future. |
