| Abstract: | 本研究以城市文化意象研究作為主軸，針對當前全球都市意象趨同的現象提出疑問，並基於在地認同的概念，主張城市發展應其自身的文化脈絡與特色。因此，本研究透過探討城市公共環境與設施的呈現方式，釐清區域文化的特色及認同感能否藉由形、色、材質等設計元素，將城市間的差異性與文化特質傳達給生活於城市中的在地住民與外來訪客。研究流程上，依序以「田野調查」、「評價構造法訪談」及「數量化一類統計分析」三階段進行研究樣本蒐集與內容分析。首先在田野調查階段，採用照相的方式記錄研究場域的空間環境特徵，主要目的為廣泛而全面地掌握各研究場域意圖表現區域文化特色的呈現形式與手法。初步調查所得的照片經由研究者與公同研究團隊協助，篩選出能表現環境空間差異性者，作為行第二階段評價構造法訪談的研究樣本。藉由詢問比較的方式了解受訪(街道空間使用)者對研究樣本的抽象感覺，並探討其與具象呈現手法的關係性，進一部更根據評價構造法訪談結果設計問卷並進行量化的統計分析，以數據分析結果所示內容容提出對公共環境的設計建議。根據研究結果顯示，受訪者對台中城市空間印象的評價餒容可分為六大類目，分別是：1）缺乏文化意象、2）現代設計感、3）親切人情味、4）綠意盎然有生氣、5）多元繽紛與文化藝術、6）良好空間氛圍。在「缺乏文化意象」類目上上的詳細陳述內容乃作為了解現今城市街道空間缺乏文化意象的主要影響因子及成因，而其他五類目相關陳述內容則為提供未來都市街道空間規劃上的參考準則，都市街道規劃者可參考各類目所示環境因子對街道空間的影響程度與重要性，評估街道空間應呈現的氛圍與感覺，再運用適當的元素進行設計規劃。關鍵字：城市意象、文化意象、步行空間、評價構造法、數量化一類
This study focuses on cultural image of city, and questions the phenomenon of current similar city image in the world. Based on local identification, it suggests that city development should be based on cultural context and characteristics. Hence, through exploring presentation of urban public environment and facility, this study attempts to find if design elements of form, color and material, upon characteristics and identification of regional culture, can convey city difference and cultural features to local residents and visitors. The research methods included field investigation, Evaluation Grid Method, and Quantitative Theory Type I. Data were collected and analyzed. In field investigation, the researcher collects samples and analyzes content. First, at the stage of field study, the researcher recorded the characteristics of environment of research field by taking pictures. The main purpose was to widely and completely control presentation forms and techniques to demonstrate regional cultural characteristics in research fields. From pictures in primary investigation, the research team screened the ones which showed the difference of environment as samples of Evaluation Grid Method at the second stage. By inquiry and comparison, this study recognized the subjects’ (street users’) abstract feelings toward samples, and explored the correlation with concrete presentation technique. According to interview result of Evaluation Grid Method, the researcher designed questionnaires, and conducted quantitative statistical analysis. Based on the analytical result, suggestions to design of public environment were proposed. According to the results, the subjects’ evaluation on urban space image of Taichung is classified below: (1) lack of cultural image; (2) modern design; (3) friendliness; (4) green and lively; (5) diversity, culture and art; (6) positive atmosphere of space. Based on “lack of cultural image”, the researcher identified the main factors and causes of cultural image shortage on the streets of modern cities. Regarding the rest five categories, they were the reference for future urban street planning. The planners can review the effect and importance of environmental factors on streets in different categories and evaluate atmosphere and feelings on the streets to design the space by proper elements. Keywords: image of city, image of culture, pedestrian space, Evaluation Grid Method, Quantitative Theory Type I |
