本研究主要研究特殊自行車產業，以個案公司擁有的產品線，結合特殊自行車產業之產業現況進行探討，將特殊自行車依功能、特徵不同分為四大類：一、模組化產品類，二、整合型一般類產品，三、整合型醫療類產品，四、代工產品。本研究將分別探討各類產品之經營模式，並融入顧客參與及關係學習兩大理論，藉由參考相關文獻，提升特殊自行車產業的產品與服務。本研究歸納出特殊自行車四大產品之經營模式、顧客參與及關係學習，顧客參與程度高的類別為整合型一般類產品及整合型醫療類產品，四大類產品之關係學習皆為企業與顧客間相互學習對方專業知識，藉此緊密結合企業與顧客及供應商之間的關係。研究後發現產業面臨的問題，探討改善方式，促進企業升級，達到顧客滿意、品質穩定、提升效率與降低成本，使企業可以獲得多的競爭優勢。 This research aims to build a business model for special bicycle industry in Taiwan and explore the role of customer participation and relationship learning. Through case study processes, the specialized bicycle can be divided into four groups: Modular Product, General Integrative Product, Medical Integrative Products, and OEM products. This study proposes the business model of various products for special bicycle industry and examines the important role of customer participation and relationship learning.The results of this research show that customer participation and relationship learning play different roles in four business model of specialized bicycle groups, that the General Integrative Product and Medical Integrative Products have high level of customer participation, and that OEM products have low level of relationship learning. It makes the relationship closely among the enterprise, customer and supplier. Finally, this study discusses the theoretical contributions and managerial implications of findings and suggests the direction of future research.
