本研究以線材產業個案廠商為研究主體，研究目的旨在探討全球線材產業未來發展趨勢及台灣線材產業之競爭優勢。本研究運用五力分析、SWOT分析並透過深度訪談、線材產業內外部環境分析，歸納整理線材產業案經營策略與關鍵成功因素。本文歸結台灣線材產品多數屬配件類的角色，需與產業領導品牌進行策略結盟，以ODM代工策略為主，透過產銷專業分工模式，才能發揮最大綜效。本研究彙整出六項個案公司得以在各式線材市場能佔有重要地位的關鍵成功因素，分別為「穩定的人力資源」、「掌握關鍵核心技術」、「緊密供應鏈關係」、「策??盟與專業分工」、「高附加價值低成本優勢」及「差異化服務」。綜合上述評析，建議相關企業之經營策略，應著重人才的培育、關鍵技術之開發並透過策略聯盟提供完整之產業價值鏈功能，準確地預測市場趨勢，避免市場不確定因素，降低營運風險與營運成本，也可從而先于競爭對手開發新產品，取得競爭優勢。 The research subject is a performance fiber manufacturer. The study analyzed the future trends of global performance fiber industry and identified the competitive advantages of Taiwan performance fiber manufacturers. Porter's five forces framework, SWOT matrix and in-depth interview were employed to identify the internal and external business environment, the Case’s business strategies and key success factors. Performance fiber are accessories. The manufacturers must forge strategic alliances with leading brands, create strategic ODM target accounts, and maximize the synergies with marketing experts to actually sell products and services to customers. The study identified six key success activities that lead the Case to be successful in securing its market share: sound human resource management, a firm hold of core technologies, strong supply chain relationship, specialization and strategic alliance, high value added and low cost advantage, and differentiated services. The study reached the conclusion that performance fiber manufacturers should focus on nurturing talent, research and develop core technologies, provide a complete industry value chain through strategic alliance, accurately predict market activities, alleviate market uncertainty, reduce operational risk and operating costs, and make the venture’s product available before competitors’ products in order to gain a competitive edge.
