| Abstract: | 幸福產品是增進美好生活的泉源，並成為未來消費市場的重要指標之一；在此觀點下，幸福產品的定義模糊，因此有必要了解何謂產品幸福感，更深入探討幸福產品所喚起使用者的正向情緒因素。本研究之目的旨在發展產品幸福感量表及幸福產品情感量表。為此經由文獻的歸納及理論的建構，將產品幸福感定義為：正向情緒、負向情緒及產品滿意度等三個構面。透過文獻中，發現正向情緒最能夠喚起幸福感受，加上近年來設計類研究中，開始熱烈探討情感設計，進而編制幸福產品情感量表，目的在於深入探討產品幸福感中的正向情緒，經由因素分析萃取出使幸福產品喚起使用者正向情緒的因素包含，新奇有趣、和諧安逸及慵懶放鬆三個構面。研究結果發現影響產品幸福感最有效的正向情緒為，新奇有趣與和諧安逸兩種因素而情緒因子包含有趣的、新奇的、得意的、和諧的、清新的及安逸的。最後，針對兩項量表進行相關分析後，呈現顯著正相關。說明在設計幸福產品時，需考量使用者正、負向情緒及產品滿意度和產品喚起的正向情緒之關係，如此才能讓使用者體驗到幸福產品的意象。
The Happiness Products are the sources of improving life experiences, which will become a norm in future markets. Based on this point, the definition of the happiness products is blurred. Therefore, it is important to understand what well-being of products is and to practice a deep research of the elements that cause positive emotion to users from the Happiness Products. This research is subjected on developing scales of the well-being of Happiness Products and the feelings of Happiness Products. By concluding references and theories, the well-being of Happiness Products was defined as three perspectives: positive emotion, negative emotion and product satisfaction. According to the references, positive emotions bring up the happiness feelings the most. For the past few years, researches in designs have probe into emotional designs enthusiastically, then develop scales of feelings of Happiness Products. The purpose of the scales is to probe into the positive emotions of feelings of Happiness Products. Based on the analysis, the causes of positive emotion of users brought up by Happiness Products include three perspectives: novel and interesting, harmonious and comfortable, and lazy and relaxed. Research results indicate the effective positive emotions of the well-being of Happiness Products are novel and interesting, and harmonious and comfortable, which include emotional elements as interesting, novel, proud, harmonious, fresh, and comfortable. Finally, the results of two analyzed scales emerges positive correlation. In conclusion, when designing a Happiness Product, it needs to consider the relation between users’ positive emotion, negative emotion, product satisfaction and the positive emotion brought up by the products. In this way, users can experience the image of Happiness Products. |
