隨著生產技術快速演進，資訊電子產品趨向微利化，再加上網際網路及無線通訊之應用需求激增，加強研發及自創品牌，以提高產品附加價值，已成為延續產業競爭力的重要課題。有鑑於此，本文依據民國100年工商及服務業普查資料，以台灣資訊電子業(含電腦、通訊電子及光學製品製造業等三子產業)為研究樣本，先進行經營策略對營運績效之差異性檢定；再採用表面無關迴歸法(Iterative Seemingly Unrelated Regression， ISUR)評估發展自有品牌(OBM)、投入研發(ODM)及經營管理變數對勞動生產力、資本生產力與附加價值之影響；最後，利用鍊法則，計算OBM、ODM及其他控制變數，對價值創造之總衝擊效果，並據以定位台灣資訊電子業微笑曲線之型態。實證結果顯示：(1)該產業在發展自有品牌比例約31.13 %，研究發展比例為31.57 %，顯示投入研發比例稍高於自創品牌；(2)該產業對發展自有品牌及投入研發，皆可以顯著提升附加價值，因此，本產業應朝微笑曲線兩端發展。且投入研發所獲得的效益遠比發展自有品牌高，而呈現不對稱(左偏)型微笑曲線，所以應先投入研發，再輔以發展自有品牌；(3)該產業營運數位化程度已逾9成，且顯著提升附加價值，而帶動微笑曲線往上移動；(4)整合本文實證結果，顯示台灣資訊電子業可透過微笑曲線左右端之互補效應，並輔以營運數位化及其他內外營運環境之改善，方能擺脫「製造大國、軟體小國」之困境。 With the tendency of rapid evolution of production technology， low profit from information and electronics products and the urgent requirements for Internet and wireless communication applications，strengthening the power of R&D (Research and development) and building up their own private brand to increase the added value of products have become an important topic to elongate the industry with competitiveness. Thence， in this study， the research sample were taken from the data of Republic 100 business and the services census， to Taiwan information electronic industry (contained three sub-industry such as Taiwan computer， communications electronic and the optical products manufacturing).first step was verification on the strategy of operating performance of poor heterosexual; and then used surface has nothing to do return method (Iterative seemingly unrelated regression， ISUR) assessment development private brand (OBM)， and inputs development (ODM) And management variables on the impact of labour productivity， capital productivity and added value; Finally， using the chain rule， calculation of OBM， ODM and other control variables， total impact on value creation， and pointed out the industry smile curve pattern of Taiwan.The empirical results showed that: (1) the proportion of the industry's development of its private brand and research and development was 31.13% and 31.57%， respectively. It revealed that the power put-in R&D was higher than developing private brand. (2) Taiwan electronic information industry do develop their private brands and significantly increase the added value. Therefore， smile curve should end of the industry development. And inputs development by obtained of benefits far than development private brand high， and rendering not symmetric (left partial) type smile curve， so should first inputs development， again auxiliary to development private brand. (3) the degree of industry digitalized was over 90%， and significantly improved additional value. The smile curve of this industry was led upward. (4) Conclude the results of this study， Taiwan information electronic industry can cooperate with the industry from around end of smile curve to operating digitalized or improving the other operating environment. Try to get rid of "manufacturing powers， and software-small "dilemma.
