企業要在複雜且不斷變化的環境下，維持卓越與長青是眾所追尋高難度目標。根據企業經營理念與願景而所形成的經營策略、共同執行控制的良窳，與企業是否可卓越、長青息息相關。本研究回顧了卓越、長青企業相關文獻，並以自有品牌服裝專業零售商店(SPA)─UNIQLO、ZARA、Lativ為例，用個案研究法來對個案公司做出歸納與提出相關建議。研究結果整理如下：1.研究之個案公司以SPA經營模式為策略，鞏固核心價值並維持卓越。2.追求全球化的UNIQLO，進入新市場，會面對文化衝擊的問題，將是未來會面對的課題。3.ZARA擴張國際市場，維持競爭優勢之方法需重新檢視。4.Lativ對進入新市場作佈局，將對本身成為長青企業有所幫助。 It’s difficult to keep enterprises excellent, visionary and become evergreen during this environment which is complicated and always changing. How an enterprise can be excellent or evergreen is related in its management philosophy, vision and strategies of the company.This study reviews reference about excellent, visionary company. And taking SPA branding as an example -UNIQLO, ZARA, Lativ. Use case study research to induce and recommend propositions. The study summarized as following:1.Case companies all use SPA business model as strategy to consolidate core value of company and keep in excellent state.2.UNIQLO pursuit of globalization, when enter new markets, it will face the problem of culture gap. So how to import their concepts to new market will be the subject.3.ZARA expands their market to new countries, it should re-examine the strategies to keep their competitive advantages.4.It is helpful to become visionary company if Lativ arrangements for enter new market oversea.
