本研究有兩個目的，其一是探討組織的相似性是否影響業務人員的心理資本，其二是探討與心理資本對業務人員的工作績效和離職念頭之間的關係。 本研究採問卷法，針對台灣上市的某一間公司在北、中、南三區進行調查，有效回收問卷共81份，本研究結果顯示:與公司相似性對心理資本有正向影響、心理資本對員工績效有正向影響、心理資本對離職意圖有負向之影響，但與主管相似性對心理資本無顯著的影響。本研究提出結論與管理實務上的意涵以及研究限制，並對未來的研究方向提出進一步的建議。 This study has two purposes. The first is to determine whether the organizational similarity impact on psychological capital of salesperson. The second purpose is to examine whether the psychological capital of salesperson impact on employee performance and turnover intention. Data from 81 salespeople in northern, central and southern Taiwan was collected.The results show that company similarity has positive impacts on psychological capital of salesperson, psychological capital of salesperson has positive impacts on employee performance, and psychological capital of salesperson has negative impacts on turnover intention, but superior similarity has no significant effect on psychological capital of salesperson. Finally, the limitations of the study and implications of its findings are discussed.
