Purchase Intention toward the Extension and Parent Brand: The Role of Brand Commitment

THUIR > College of Management > Department of International Business > Conference Papers > Item 310901/27998

Please use this identifier to cite or link to this item: http://140.128.103.80:8080/handle/310901/27998

Title:	Purchase Intention toward the Extension and Parent Brand: The Role of Brand Commitment
Authors:	吳立偉 Wu, Li-Wei Wang, Chung-Yu Chen, Ruei-Jie
Contributors:	東海大學國際經營與貿易學系
Date:	2013-07
Issue Date:	2016-08-22T04:06:35Z (UTC)
Relation:	Society for Innovation in Management主辦，2013年，International Conference on Innovation and Management
Appears in Collections:	[Department of International Business ] Conference Papers

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