近20年來隨著大陸經濟的改革與開放，台灣的產業面臨轉型升級或是轉移生產基地的選擇，受到2008年金融海嘯的影響，傳統沖壓產業在台灣的經營將更加艱難，在這大環境下企業如何找到新的產品投入轉型是刻不容緩的，因此本研究探討的主題為傳統沖壓產業，在企業轉型的過程中，由人力資源策略的構面分析其成功轉型的關鍵因素，希望能為國內傳統產業略盡綿薄之力。個案研究對象為台灣的沖壓廠商，選定光學相機產業供應鏈對較具規模、具代表性的傳統產業A公司，經由相關文獻探討及深度訪談後，研究發現：1.持續深耕本業並厚植技術實力，擴大核心技術在產品面的應用。2.關注產業趨勢，在本業基礎上發展或導入新型技術為下一波轉型作準備。3.採用人力資源管理擴大量化關鍵性人力，適當規避企業經營風險。4.因3C產業徧向大者恆大，產業間採取策略聯盟，可有效占領巿場份額。 For the latest 20 years, industrial corporations in Taiwan have to decide eithertransforming and upgrading, or move the production site, to cope up with the Chinese economy reforming and opening up. Influenced by 2008 worldwide financial crisis, traditional press manufacturing industry in Taiwan faced tougher conditions than ever. Therefore, finding new production opportunities and reforming becomes an urgent and crucial issue. The topic of this research is to find out the key factors of how a press manufacturing corporation to be successfully reforming, from the viewpoint of human resource strategy. The purpose of this study is to analyze pivotal factors of how a conventional enterprise transit successfully via human resource strategies. An implementation --A Stamping Company in Taiwan-- is subjected for several depth interviews to extract the research results. The implementation results demonstrate as below. 1.Monitoring industry trends, an enterprise can apply first mover strategy by developing company foundation or leveraging cutting-age technology.2.An enterprise need to apply human resource strategy to expand employees’ abilities and avoiding running risk.3.Strategic alliance can be leveraged in the current industry situation of The bigger the stronger.4.First mover strategy is advantaged in the conventional Industry.
