| Abstract: | 近幾年來電子商務的使用與醫療水準日益升高，醫療院所的網站評估與研究就顯得日益重要，但過去網站評估相關研究資料年代過於久遠，且臺灣是否應該推展國際醫療之議題自2006年才開始受到政府的重視討論及發展，臺灣國際醫療網頁評估之研究相對不足。本研究根據過去文獻發展合適的醫療網站內容評估表，分成互動性、瀏覽性、功能性、行銷及醫療觀光五大構面，以2016年1月衛生福利部醫療服務國際化推動計畫會員醫療機構名單，對臺灣醫院層級分四層級即醫學中心、區域醫院、地區醫院及診所共63家院所建置之國際醫療網站進行評估。研究結果發現診所的規模雖小，在電子商務基本構面(互動性、瀏覽性、功能性、行銷)表現較佳；但在醫療觀光構面則以醫學中心、區域醫院表現較好，顯示出臺灣醫療各層級對國際醫療網站評估投入程度的差異，也顯現國際醫療院所對醫療服務國際化之積極用心準備及推展。
Due to the prevalent use of e-commerce and the advancement of medical standards in recent years, a comprehensive evaluation of Taiwan’s medical service providers’ websites has increasingly become consequential. However, historical research data pertaining to our study had been deemed either inadequate or outdated, predicated on the fact that discussions on promoting the internationalization of Taiwan’s medical services were not given due consideration by the government until 2006. Utilizing applicable medical service providers’ website evaluation forms derived from historical literature review, my study primarily focused on five major constructs of assessments including interactivity, navigability, functionality, marketing, and medical tourism. Furthermore, based on the “medical service internationalization promotional project” membership list published by the Ministry of Health and Welfare in January 2016, we conducted a comprehensive review of international medical service websites for a total of 63 active members, which comprised medical centers, regional hospitals, community hospitals, and local clinics in four levels. My research evidence indicated that the local clinics actively engaged in e-commerce and particularly excelled in terms of interactivity, navigability, functionality, and marketing, despite their relatively small scale of operations, whereas the medical centers and regional hospitals outperformed the other two tiers in terms of medical tourism. In summary, the study provided supporting evidence of active participation and continuing development efforts from all four tiers of medical service providers currently engaged in the promoting internationalization of Taiwan’s medical services. |
