針對臺灣即時通訊軟體的變革之研究

Tunghai University Institutional Repository > 學生優質學習報告數位典藏(OAPS) > 研究報告 > Item 310901/28969

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Title:	針對臺灣即時通訊軟體的變革之研究
Other Titles:	Research for The Reshuffle of Instant Messaging Applications in Taiwan
Authors:	彭柏軒 Peng, Bo-Hsuan 林媺涵 Lin, Mei-Han 李宗穎 Lee, Tsung-Ying 陳祺佑 Chen, Chi-Yu
Contributors:	陳玫樺 Chen, Mei-Hua 外國語文學系
Keywords:	LINE;Yahoo! Messenger;智慧型手機;即時通訊軟體 LINE;Yahoo! Messenger;smartphones;instant messaging app
Date:	2017-06-14
Issue Date:	2017-06-16T06:56:26Z (UTC)
Abstract:	現今幾乎是人人身上都有一隻智慧型手機或平板電腦，也因為行動裝置的興起也順勢帶動了許多即時通訊軟體的發明與革新，尤其是目前在台灣市佔率高達91%的LINE已經是家喻戶曉的即時通訊軟體;反觀，曾經紅極一時的Yahoo! Messenger卻在現代消失在台灣即時通訊市場。因此我們想要探討此問題，以下為此研究的三個核心方向。即時性與使用的地點，功能性質的不同與當時空背景下使用習慣的不同。我們透過發放問卷與資料文獻的探討兩種方式為主，得到的結果為就功能性，使用習慣來看，90%以上的人較為選擇LINE而非Yahoo! Messenger。由此可知，當時風靡一時的Yahoo Messenger! 是因為時代變遷，智慧型手機的興起而逐漸退出通訊軟體市場，LINE就是因為這些原因而成為目前台灣市佔率最大的即時通訊軟體。 Thanks to the improvement of technology, smartphones and tablets has become inevitable devices to people. Because of the risen of smartphones, LINE, a communication app, has also successfully made it into the market. Until now, up to 91% of the population choose to use LINE, and it has become a really popular instant messaging app. On the other hand, the users of Yahoo! Messenger, an app which was very popular among junior and elementary school students has disappeared in the Taiwan market. So we are going to discuss about the three main reasons why LINE has overcome Yahoo! Messenger in these years. Firstly, LINE can be used at anytime and anywhere. Secondly, people favor LINE’s functions more. Thirdly, the different habits people have at different times. We used two kinds of methods for this research, which are giving out questionnaires and finding information. From the results of the questionnaire, we found out that more than 90% of the respondents prefer LINE rather than Yahoo! Messenger because of their functions. So, the reasons why Yahoo Messenger has slowly disappeared in the market are the risen of smartphones and the change of time.
Appears in Collections:	[學生優質學習報告數位典藏(OAPS)] 研究報告

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