將符合使用者需求的設計策略應用於產品開發之作業程序，是在劇烈的市場變化中保持競爭優勢的有效方式，尤其在代工製造漸失去機會的環境下，除了有效管理開發流程與提升產品設計之效率之外，精準地掌握顧客偏好與降低開發成本依然是不可或缺的重要策略，其中如何運用產品模組化提高量產作業中的零組件共用性，以產品多樣性之優勢滿足消費者需求，是值得探討的重要議題。 本研究以輔助產品開發為目的，藉由領域映射矩陣建立產品零件之模組化架構。首先以模糊理論結合德菲法將使用者需求作為評估準則導入，再利用設計結構矩陣，完成設計需求與零件模組化建構，最後，藉由網路層級分析法進行量化權值的超矩陣演算，整合設計目標、設計需求準則、零件模組間之關聯性，以獲得最佳零件模組方案，並提出考量使用者需求的產品模組化之設計策略。 本研究以直立式健身自行車為執行案例，經由上述分析方法所獲得之成果如下: 1. 協助設計者於設計階段掌握使用者需求。2. 得到零件模組化之可視化成果。3. 藉由分析結果得知重要度之權重值排序，獲得最佳方案，並針對產品開發專案進行設計策略評量。 最後本研究依據所得知的方案執行具體設計，共設計了三款直立式健身器材外型模組，運用於一款新設計之骨架結構，實現產品多樣性之概念。 In the process of product development, it is essential to grasp customer preference and reduce development cost accurately. How to use product modularization to improve sharing of components in mass production, to meet the demand of consumers by the advantage of product diversity, is an important topic worth discussing. In this study, the modular architecture of product components was established by the domain mapping matrix. First, fuzzy Delphi method was introduced to evaluate the criteria of customer requirements. Secondly, design structure matrix method categorized the customer requirements to the goals of design and parts to the modular groups. Finally, analytic network process based on super matrix were used to find the weights for modular parts and assess the design strategies for a product development. Based on the research, three upright fitness bicycles were designed to realize the concept of product diversity.
