結合價值鏈與系統動態學觀點探討製造業經營模式-以精密機械產業為例

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题名:	結合價值鏈與系統動態學觀點探討製造業經營模式-以精密機械產業為例
其它题名:	Integrating Value Chain and System Dynamics Approach to the Business Model of Manufacturing - A Case of Precision Machine Industry
作者:	劉仲翔 LIOU, JHONG-SIANG
贡献者:	張國賓 CHANG, KUO-PIN 工業設計學系碩士在職專班
关键词:	創新管理;價值鏈;智慧製造;精密機械;系統動態學 Innovation management;Value Chain;Smart manufacturing;Precision machinery;System dynamics
日期:	2018
上传时间:	2018-11-07T04:27:37Z (UTC)
摘要:	近年來，製造業面臨資源及環保問題，由於產品生命週期縮短，少量多樣與客製化躍為主流然而現今產業大多停留在人工作業或是半自動化階段因此，台灣產業開始積極投入創新轉型升級。製造業為台灣經濟基礎，而製造根基之精密機械產業如何在智慧製造的浪潮下，藉由創新營運管理模式提升產業競爭力，是一個複雜的動態問題，許多因素互為關係並環環相扣。本研究依據波特價值鏈構成的四大要素構面-生產製造、品牌行銷、人力資源及研發設計，以系統動態學的觀點，分析探討一家在智慧製造產業鏈中扮演關鍵性角色的標竿公司輔以個案研究透過文獻資料及訪談法所得二級及一級資料經彙整分析後，建構出因果回饋環路之模型藉此探討其創新營運管理模式，如何在競爭激烈的國際市場中脫穎而出。本研究探討之結果，未來可提供台灣企業作為產業升級運用之有效參考對象本研究得到以下結論: (1)提升研發設計能量及自主技術能力、(2)強化智權創新持續世界專利佈局、(3)透過併購移轉關鍵技術與專利、(4)深耕全球化自有品牌建設、(5)垂直整合下上游供應鏈資源、(6)建立完善專業研發人才培育系統、(7)建構海內外產學合作網絡、(8)善用各種政府資源。 In recent years, manufacturing has faced the issue of resources and the environment. However the product life cycle has been shortened, small amount, diversity and customization is mainstream. However, most of today's industries remain in the manual or semi-automated. Therefore, the Taiwan industry began to pragmatic transformation and upgrading. Manufacturing is economic base in Taiwan, and manufacturing’s foundation is precision machinery industry. It how to improve industrial competitiveness by innovative business model under the wave of wisdom manufacturing, is a complex dynamic problem, and many factors are interrelated and interlocking. This study based on Michael Porter's Value Chain to constitute four major facets - manufacturing, brand marketing, human resources and R&D design. From the perspective of system dynamics to analysis a company that plays a key role in the smart manufacturing industry chain, and supplemented by the analysis of secondary and primary data collected by case documents and interviews in the case. Finally, construct the causal feedback loop model to explore the innovation business model of case how to stand out in the fiercely competitive international market. The results of this study can be used as an effective reference for Taiwan companies to get industrial upgrading in the future. This study has the following conclusions: (1)To improve R&D design energy and autonomous technology capabilities. (2)To strengthen the innovation of intellectual property and continue the world patent layout. (3)Transfer of key technologies and patents through mergers and acquisitions. (4)Deepening the construction of a globally owned brand. (5)To integrat upstream and downstream chain resources. (6)Establish and improve professional R&D personnel training system. (7) To build a cooperation network of industry-university at home and abroad. (8) To make good use of various government resources.
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