探討新產品開發專案溝通管理模式-以A公司為例

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题名:	探討新產品開發專案溝通管理模式-以A公司為例
其它题名:	Exploring Communication Management Models of New Product Development Project-A Case of A Company
作者:	劉佋美 LIOU, JHAO-MEI
贡献者:	張國賓 CHANG, KUO-PIN 工業設計學系碩士在職專班
关键词:	系統動態學;專案溝通管理;組織溝通管理;專案績效;新產品開發 System Dynamics;Project Communication Management;Organizational Communication Management;Project Performance;New Product Development
日期:	2019
上传时间:	2019-12-16T02:04:14Z (UTC)
摘要:	新產品開發能力是突顯企業的整體能力，鞏固企業核心價值與經營優勢的重要因素，對企業的營收與利潤具有相當的貢獻。以開發為主的組織而言，良好的溝通是影響專案成敗最主要的原因，良好的內部溝通可以確保團隊成員目標一致。專案溝通管理的成敗受到專案型態、組織溝通、組織架構、溝通方法、溝通環境、團隊績效、團隊人格特質等多面向的影響，是一個複雜且動態的過程，這些面向都會影響專案的整體表現，且彼此環環相扣。本研究以A公司為研究對象，並以新產品開發專案類型、溝通方法及組織溝通等三種面向並探討其中的關鍵因素與其影響程度，以系統觀點探討並藉由系統動態學找出不同因素之間的關聯性，輔以文獻研究、一級資料彙整並進行深度訪談，結合系統動態學之概念與方法，發展出不同面向的因果環路圖，藉此探討新產品開發專案溝通管理的關鍵因素與專案績效之關聯性。本研究得到以下結論：1.明確專案時程與目標、2.提升資訊整合與表達能力、3. 團隊專業知識、4.使用通俗的溝通機制、5.提升研發能力與自主研發技術能力、6.重視團隊成員的回饋、7.重視團隊成員的專案認同感，期望能提供台灣企業對於專案溝通管理對於專案績效的成敗有更深的探討。 The new product development capability is an important factor that highlights the overall capabilities of the company, consolidates its core values and operational advantages, and contributes significantly to the company's revenue and profit. New product development has unique and highly uncertain characteristics. The literature finds that new product development-oriented organizations, good communication is the most important reason for the success or failure of the project, in which good internal communication can ensure that the team members have the same goal. The success or failure of project communication management is influenced by multi-faceted nature of project type, organizational communication, organizational structure, communication methods, communication environment, team performance, team personality traits, etc. It is a complex and dynamic processing. That affects the overall performance of the project and interlocking with each other.This study uses "A" Group as the research object to discuss the key factors and influence degree of new product project type, communication method and organization communication, and use the different factors by system dynamics. Supplemented by literature research, first-level data collection and in-depth interviews, combined with the concept and method of system dynamics, developed different Causal Feedback Loop to explore key factors and projects for communication management of new product development projects and the relevance of project performance.The research has the following conclusions: 1. Identify project timelines and objectives, 2. Improve information integration and team expression skills, 3. Professional knowledge of team, 4. Using common communication mechanisms, 5. Improve R&D capabilities and independent R&D Technical ability, 6. Attach importance to the feedback of team members and 7. Attach importance to team members' sense of project identity. The research hope to provide Taiwan enterprises with a deeper discussion on the success or failure of project communication management.
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