人們漸漸在乎運動，手機上的應用程式逐漸多元化，運動搭配App成為了一項趨勢，運動App結合了許多遊戲元素像是社群、娛樂，有研究指出在運動App中關注社交比關注其娛樂性質有更高的持續使用意願，也有研究指出在遊戲化架構中社會影響力為使用者驅動力之一，然而在遊戲化相關研究中，多半是在探討其娛樂機制而非社交機制，因此，本研究主要探討遊戲化運動App社群機制對使用者的行為影響。本研究以社會影響理論作為理論基礎，並以遊戲化運動App探討社會價值、運動熱情與主觀幸福感之間的關係。透過Google線上問卷共回收219份有效問卷，使用SPSS以及Smart PLS進行分析。研究結果顯示社會價值正向顯著影響調和式、強迫式運動熱情以及主觀幸福感，調和式運動熱情正向顯著影響主觀幸福感，調和式熱情對社會價值及主觀幸福感具有部分中介效果。本研究在學術上的貢獻，主要為應用社會影響理論的基礎於遊戲化中的社交機制所帶來的影響，並建議業者開發相關App時注重甚至加強其在社交機制的設計，像是增加朋友間互利互惠的機制，對實務上也有貢獻。 Nowadays, people gradually pay more attention to sports. Apps on mobile phones are gradually diversified, and sports with apps have become a trend. Sports Apps combine many game elements such as community and entertainment. Some studies pointed out that people who pay more attention to social activities will be more willing to continuingly use than those who pay attention to entertainment when using sports apps. Moreover, some other studies indicated that social influence is one of the users’ driving forces in the gamification researches. However, most of the gamification researches are exploring their entertainment mechanism rather than the social mechanism. Therefore, this study focuses on the impact on the user’s behavior from the social mechanism in gamification sports app. This study uses the social influence theory as the theoretical basis, and explores the relationship between social value, passion in sports and subjective well-being with the gamification sports apps. 219 valid questionnaires were collected through the Google online questionnaire, and used SPSS and Smart PLS for analysis. The results show that social value positively affects harmonious passion, obsessive passion and subjective well-being. Harmonious passion positively affects subjective well-being, and has partial mediating effect on social value and subjective well-being. The academic contribution of this research is mainly the impact on social mechanism through gamification apps by using social influence theory as the theoretical basis. This research contributes on practicing and it is recommended that the practitioners concentrate more or strengthen more on the design of social mechanisms when developing apps, such as adding benefit among friends.
