社群發展經營對閱聽眾共創行為者之影響：以硬核文化為例

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题名:	社群發展經營對閱聽眾共創行為者之影響：以硬核文化為例
其它题名:	The Influence of Community Development On The Audience’s Co-creating Behavior: A Case Study of Hardcore Scene
作者:	廖柏任 LIAO, PO-JEN
贡献者:	吳祉芸 WU, CHIH-YUN 企業管理學系碩士班
关键词:	次文化;社群發展;共創行為 Subculture;Community development;Co-creation behavior
日期:	2019
上传时间:	2019-12-16T03:20:06Z (UTC)
摘要:	在社會科學領域中，已有諸多文獻針對社群發展進行探討，但在次文化範疇的實證與討論相對缺乏。而在實務中，常看到諸多次文化社群在社群發展的議題上面臨兩難，研究者本身涉入的硬核文化亦為如此。因此，本研究將用硬核文化為例，以次文化社群裡閱聽眾共創行為的動機角度，探討與社群發展的相互關係，以填補目前社群發展文獻在次文化社群上的缺口，並提供廣泛的次文化社群成員具體的社群發展參考方向。本研究採質性研究方式，對硬核文化社群中不同程度的涉入成員進行深入訪談，並將訪談結果以內容分析法進行解讀與歸納。研究結果指出，社群發展會影響閱聽眾的具促進性的參與行為，而閱聽眾的共創行為不但會影響社群發展路線，更是硬核文化中核心且獨特的一環；除此之外，在社群整合需求並凝聚出共同目標的基礎上，社群成員具促進意義的參與行為會對社群共同認同的核心內涵產生增強效果，也會對社群意識造成影響，進而影響社群發展之方向與動能。 There have been many literatures on the community development in the field of social sciences, but the empirical evidence and discussion in the category of subculture are relatively insufficient. However, in practice, it is common to see that many sub-cultural communities are facing a dilemma in community development, so is the hardcore culture that researcher himself is involved in. Therefore, this study will use the case of hardcore culture to explore the interrelationship of community development and audience’s co-creation behaviors in the perspective of motivation. Not only does the current study echo the current literature of social development in subculture, but also some suggestion of community development to subcultural communities.Qualitative research method was conducted by in-depth interviews with people in different involvement levels in hardcore cultural community. The interview data are interpreted and summarized by the method of content analysis. Besides, on the basis of the integration of needs and common goals on community, community members' promoting participation will enhance the core connotation of the community's general identity, and will also affect the sense of community which would lead to the direction and kinetics of community development further.
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