本研究旨要目的，是從策略群組觀點以台灣九家金融公司為分析對象，有鑑於金融業為了因應國際化、自由化趨勢在競爭激烈及風險攀升的環境下，積極的推動新產品及新業務的開發其經營績效之管理甚為重要。藉由策略群組分析以瞭解當前金融業之策略群組與經營績效。 依據Miles and Snow（1978）之策略分類，本研究利用市占率前三十排名，取前中後九家金融公司做為區分，依資源投入多寡及資訊能力強弱做為分類基準，將FinTech策略群組分為前瞻者、分析者、防禦者三個群組。 我們發現策略群組在經營績效有重大影響。前瞻者:元大、富邦、永豐，以富邦獲得較優績效;分析者:群益、兆豐、新光，以新光獲得較優績效;防禦者:玉山、臺企、合庫，以玉山獲得較優績效;分析策略群組間採行之策略得知前瞻者獲得較優的經營績效。 The purpose of this study is to analyze the Case Study of Taiwan's nine financial Companies. In view of the fact that financial industry is actively promoting new products in an environment of intense competition and rising risks in order to respond to the trend of internationalization and liberalization. The management of new business development and the management of business performance are very important. Through strategic group analysis to understand the current financial industry's strategic group trend and their business performance. According to the strategy classification of Miles and Snow (1978), this study divides the FinTech strategic group into three groups: prospective, analyst, and defender, uses the top 30 rankings of market share, taking the nine financial companies as the distinction based on the amount of resources invested and the strength of information. We found that the strategic group has a significant impact on business performance. Prospective: Yuanda, Fubon, Sinopac, Fubon achieved better performance; Analyst: Capital, Mega, Skfh, with Skfh to achieve better performance; defenders: E.Sun, Taiwan Business bank, Taiwan Cooperative bank, (Also noted E.Sun achieved better performance); among the groups, group adopting prospective achieved better business performance.
