台灣民宿近年來的朝向專業化、商品化的發展。旅遊型態也在週休二日、基礎道路建設的影響下，由大眾旅遊的方式轉型為地方體驗的小眾旅遊。民宿不止建構理想的生活環境，也拓展到地方的鄉野性建構。本文以「鄉野性」的概念，認為鄉野的定義是具有選擇性的。以「鄉村之家民宿聯誼會」中的15家民宿為研究對象，觀察分析其民宿建構以及與地方間的建構關係。聯誼會的民宿空間建構過程展現出兩種「家的再想像」：民宿的情境化經營與民宿的「農場化」經營。前者以鄉野生活的理想空間，建構為民宿經營的商業性空間，在空間上表現多樣文化形貌的轉化。後者是以農家作為基本的休閒轉化，增加或改變空間的使用與機能且留有農家空間特色的本質。特點是將生產性的痕跡，再生產為體驗農村生活的媒介。而在民宿與地方的關係上，民宿主人對外作為觀光客體驗與認知地方的窗口，對內參與社區事物等等的多重身份建構出地方體驗主題，如農產業、生態、人文的主題體驗。並將地方特產、鄉野空間串連出各種休閒網絡，透過解說活動的操演運作出地方網絡與物產之間的關係。而鄉野的意義也在休閒體驗的建構過程中，產生對鄉野印象的象徵化。民宿建構的鄉野性，是一種觀光化、商品化的結果。「鄉村之家民宿聯誼會」對居家的不同想像，擴大到對地方的想像造成對鄉野印象的理想化。 The development of home-stay was commercialized and specialized in recent years in Taiwan. Due to the construction of local infrastructure road and two-holidays-a-week life-style, the travelling types have transited from the mass tourism to smaller tourism of local experience. Managers of home-stay not only construct the ideal living environment, but also expand to construct the local environment. This thesis applies the concept of 「rurality」 which defines the rural space as a constructed environment. Regarding the 15 home-stay members of 「Country Home B&B」 as the research examples, this thesis observes and analyzes the construction of space of home-stays and its relationship with the local places.The constructed house-spaces of 「Country Home B&B」 show two kinds of 「home imagination」: one is home-situation management, the other is farm-like management. The former tries to embody the ideal space of rural living to build the commercial space to display the transformation of various cultural forms. The latter regards farmer’s homeland as a basic re-creation to increase or change the space of farming function and to preserve the characteristic of farmer’s home, and reproduce a medium for experiencing farmer’s life.As for the relationship between home-stays and local economy, the owner of home-stay externally acts as agent of a kind of tourist, and internally participates in community's activities with multiple role-playing ton construct themes of local experience, such as agricultural、ecological and cultural ones. It produces various kinds of recreation networks for tourist to contact local product and rural space, and through local guidance the relation between local network and local products can be developed. What the rurality means is to experience the recreation that symbolize the impression of rural space. The rurality home-stays construct is a result of tourism and commericialism. The members of 「Country Home B&B」expand the imagination of household to the local place, and idealize the rural impression.
