初探韓國流行音樂風潮：實證觀點

THUIR > College of Management > Global Master of Business Administration > Master's Theses > Item 310901/31891

Please use this identifier to cite or link to this item: http://140.128.103.80:8080/handle/310901/31891

Title:	初探韓國流行音樂風潮：實證觀點
Other Titles:	An exploration on Korean pop (K-POP): Some empirical evidence
Authors:	王姿云 WANG, ZI-YUN
Contributors:	吳祉芸 WU, CHIH-YUN 國際企業管理碩士學位學程
Keywords:	韓國流行音樂;韓國偶像團體;韓流 K-POP;Korea idol groups;Korean Wave
Date:	2019
Issue Date:	2019-12-17T01:57:13Z (UTC)
Abstract:	This research is mainly related to K-POP topics, providing a brief review of past research. In addition, the study goes through the history of Korean Wave, the development of K-POP, the current market condition of K-POP, and elaborates the stakeholders of K-POP industry. In terms of the research methods, this study employed content analysis methodology as the main way to analysis the data. This study collect the information of 405 K-POP groups from 1992 to 2018, and then use the analysis software SPSS to analysis. Compared to other related researches, this study focused more on the empirical evidence part, it gathered the empirical example and information then categorize and analysis. Due to the past research is declining and the field of K-POP and Korean Wave is relatively lack of empirical evidence, the objective of this research is to open a new start and new sight of K-POP research, being a basic foundation of future research. This research is mainly related to K-POP topics, providing a brief review of past research. In addition, the study goes through the history of Korean Wave, the development of K-POP, the current market condition of K-POP, and elaborates the stakeholders of K-POP industry. In terms of the research methods, this study employed content analysis methodology as the main way to analysis the data. This study collect the information of 405 K-POP groups from 1992 to 2018, and then use the analysis software SPSS to analysis. Compared to other related researches, this study focused more on the empirical evidence part, it gathered the empirical example and information then categorize and analysis. Due to the past research is declining and the field of K-POP and Korean Wave is relatively lack of empirical evidence, the objective of this research is to open a new start and new sight of K-POP research, being a basic foundation of future research.
Appears in Collections:	[Global Master of Business Administration] Master's Theses

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