This report is to investigate Taiwanese college and high school students' favor of
consuming at international fast-food restaurants and local fast- food restaurants. We
set up a three-part questionnaire about students' background research, students'
different preferences and satisfaction with different fast-food restaurants. According to
the second part of the questionnaire, more discounts, ordering facilities, and the
number of branches make fast-food restaurants more attractive to Taiwanese college
and high school students. In the third part, fast-food restaurants with higher
satisfaction in service and environment are more popular. Based on analysis of the
second and third parts of the questionnaire, Taiwanese college and high school
students favor more international fast-food restaurants, because of three reasons: high
accessibility, discounts, and service.
