| Abstract: | 隨著觀光遊憩的發展，場所具有的景觀已逐漸有全球化及均質化的現象，而一個場所的意象亦藉著標準化的消費文化逐漸取代既有的地域認同與傳統，於是文化、空間和生活，乃成為場所最重要的「差?」所在。花蓮縣的人口結構由閩、客、外省、原住民各佔四分之一所組成，也因此營造出花蓮豐富、多元的族群文化與地景，但族群間各有其不同的文化差異，因此本研究的目的乃探討族群認知、文化因子與場所意象間的關係，嘗試從在地居民角度來了解一個以族群認同、文化因子為基礎所呈現之獨特場所意象。本研究首先針對花蓮縣民進行訪談，並以結構式問卷來量化驗證研究目的，調查共獲得有效問卷387份，研究結果發現：1.居民族群認知類型可分為平等主義、階級主義、宿命主義等三大類群；2.場所意象具有產業景觀意象、人文景觀意象、自然景觀意象、情感意象、整體意象等五大構面，且分別與居民的居住形式、族群血緣、生活方式、生活語言、文化類型呈顯著的差異；3.「族群認知」與「文化因子」所結合之交互作用分別顯著影響產業景觀意象與自然景觀意象之同意程度。研究結論認為「場所意象」中之「產業」、「自然」及「人文」為景觀認知的範疇，藉由人與環境景觀之互動而呈現實質的形式與非實質的內涵意義。另外，族群、文化、產業、自然、人文與情感乃共同建構出一個場所的涵構與特色，因此場所意象為融合族群形成共識，可重塑人與環境關係的文化承傳。
Colored characteristic of lotus a kind of mixed-blood makings, Fujian , guest , other provinces , aboriginal each account for 1/4 of population structure, every clan is because of the difference of tradition and living environment , it is different each to hold a memorial ceremony for the characteristic of the appearance, abundant , plural ethnicity culture and ground scene that too to build out the colored lotus. With visit the rise of the activity of rest of swimming , the production of the quality phenomenon of the ground scene, popular amusement culture makes the native country culture that originally implants in the place unable to oppose the capitalism but decline by propagating the duplicating in a large amount of the media , not covering the memory and approval of people's traditional value fast, so the place must train one's own individual character , develop unique glamour , on the cultural landscape aspect, build and belong to the place view atmosphere , find it in the cultural spirit of ground, utilize it in remembering commonly to the native country of ground resident, strengthen the resident approval consciousness to the place . The result of study is found: The colored local ethnicity's attribute of lotus is divided into five big class groups: The south of Fujian Province people , aboriginal group , guest family , other provinces people , mixed-blood aboriginal,, the Hans mix the blood, and then divided into three big class groups with the culture type: Under equal doctrine , class' doctrine , destiny doctrine reciprocation, view five factors and mountain range natural landscape images of the industry all receive its influence, determine cognitive with place admit agree alike to appear relevant ethnicity originally, and too with place admit agree culture type alike to appear. So, a local image is built and constructed there is its importance in fact in regarding cultural landscape as main local development, residents that only admit from the ethnicity acknowledgement , culture too cut angle, it is deep and cognitive to cultural landscape, could represent the image approved in true place . Make use of tourist this get is it experience to visiting true, local industry , life , could it extends to be continue with culture forever as well as true vitality naturally. |
