蛋品電子市集可行性之研究

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Title:	蛋品電子市集可行性之研究
Other Titles:	A Study on the Potentials of Egg Electronic Marketplace
Authors:	王雅欣 Wang, Ya - Hsin
Contributors:	陳景榮 Chen, Jing-Jung 東海大學食品科學系
Keywords:	電子市集;電子商務;雞蛋 e-marketplace;B2B;eggs
Date:	2002
Issue Date:	2011-05-19T05:47:07Z (UTC)
Abstract:	目前臺灣地區有80 ﹪以上之雞蛋依循傳統通路進行交易，通路層級多，造成低運銷效率，並將多層次之運銷價差轉嫁至消費者。資訊科技進步與網際網路應用蓬勃發展，B2B電子市集逐漸成為未來發展趨勢。因此，本研究擬提出蛋品電子市集之構想，期望能改善目前之經營與行銷通路模式。本研究之目的，乃針對蛋品電子市集之可行性作一探討。以郵寄問卷方式調查雞蛋生產者及供應商與蛋品加工業者參與蛋品電子市集之意願。研究結果顯示：所有受訪廠商對電子市集之瞭解程度介於稍微瞭解與普通瞭解間，有八成以上者目前或將來願意參與蛋品電子市集。在資訊科技之技術方面，雞蛋生產者與供應商之公司電腦化程度較蛋品加工業者低。在資訊流方面，產業情報、交易資訊與交易管理為所有受訪廠商重視之蛋品電子市集功能。在金流方面，所有受訪廠商最能接受之電子市集收款方式為交易佣金費與會員費，其最能接受之貨款支付方式則為郵局或銀行之匯款與貨到付款。在物流方面，有65.38﹪之雞蛋生產者與供應商認為在網路上進行交易時雞蛋需要集貨；而蛋品加工業者則注重交易後之運貨服務。在參與意願方面，因素分析結果中「使用蛋品電子市集之優點」為所有受訪廠商參與蛋品電子市集意願之最主要考慮因素，而「電子市集之資訊科技」則為其較不考慮之因素。整體而言，臺灣地區之電子商務相關環境漸趨成熟，不論在資訊科技之技術、金流、資訊流、物流等方面，皆有助於蛋品電子市集之發展。然而，目前實施蛋品電子市集可能遭遇問題與阻礙，因此蛋品電子市集目前無法推行。但只要能解決問題與阻礙，則未來蛋品電子市集將可實行。 Today in Taiwan, over eighty percent of all eggs traded are via traditional ways. The trading levels are so high that they not only lower marketing effects but also transfer this marketing excess price onto consumers. With the enormous progress in information technology and the wild-spread application of the Internet, B2B e-marketplace has become a viable alternative. This research proposes an egg e-marketplace plan and hopes to improve present management ways and trading models. The possibility of an egg e-marketplace will be researched by mailing questionnaires to eggs producers, suppliers and processors to find out their interest in participating the proposed egg e-marketplace. The results show that all firms surveyed knew of the e-marketplace, but not very well; over eighty percent of them were willing to join the egg e-marketplace now or in the near future. In the information technology field, the computerized degree in producers and suppliers are lower than processors. For information logistics, the industrial information, trade information, and management were all highly valued in all functions of the egg e-marketplace by all questioned firms. The most acceptable e-payment was commission and membership fare, while the most acceptable payment was remittance from the post office or banks and in cash when the goods arrived. When asked about goods logistics, 65.38% of producers and suppliers thought eggs needed to be centralized when trading on the Internet; however, processors value the transfer service after frequent trading. Factor analysis results show that the advantages of utilizing egg e-marketplace was the main incentive for all questioned firms to join. The environment for e-business in Taiwan is ripening. Whether via information technology skills payment, information or goods logistics fields, they all boost the egg e-marketplace. However, practicing an egg e-marketplace may confront too many problems and impediments to carry it out presently. Only when these obstacles are solved can an egg e-marketplace be practicable in the future.
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