當企業面對變化劇烈的經營環境，新產品開發相關的議題漸漸備受關注。以往產業垂直整合的方式，已難因應「產品複雜化、多樣化與客製化」等議題，以致全球產業逐漸朝垂直分工方向發展。在此發展趨勢下，組裝廠商逐漸無法獨力完成產品的開發與製造，必須透過與專業的元件廠商相互配合。因此，負責產品子系統的元件廠商的角色也日顯重要。本研究以台灣工具機元件廠商為例，並且以藤本（2004）根據一階元件廠商的產品結構與最終成品組裝廠的產品結構，將元件廠商可採行的四種「產品結構定位策略」作為分析架構，並且建立一項產品結構的衡量方法，其中結合主客觀衡量法與DSM法，以判定元件廠商的產品結構定位策略，並且探討其動態變化的過程與影響因素。實證研究結果發現，不同類型的台灣工具機元件廠商，將採取不同的結構定位策略。然而產業特性使然，元件廠與整機廠之間普遍存在外模組的現象。此外，市場拉力將牽引技術推力，影響元件廠商的產品結構定位策略產生動態變化。 Companies in the 20th century are characterized by facing rapidly changing environment and searching for new product development concept to obtain competitive advantages. Therefore, it has brought great concern on the issues of new product development recent years. Under the vertical integrating model, companies could barely deal with the issue of 「product complexity, diversity and customization」 and other issues, and they are forcing to move increasingly toward the vertical division of labor.In this paper, we used the concept from Fujimoto (2004) about that the component manufacturers can adopt four「product architectural positioning strategy」as our analytical framework. By choosing machine tool components manufacturers in Taiwan for case study, and according to the product architecture of first-order component manufacturers and the assembler, this research established a measurement method of product architecture, which integrates subjective and objective measures and the DSM method to determine the product architectural positioning strategy of component manufacturers, and to explore the dynamical change process and factors on product architecture.The empirical results showed that different types of components manufacturers in Taiwan’s machine tool industry will adopt different structure positioning strategies. However, due to the characteristics of Taiwan’s machine tool industry, the relationship between component manufacturers and assemblers exist a common phenomenon of module product architecture design. In addition, the mechanism of market-pull would drive the performance of technology-push, and thus affect the product architectural positioning strategies as well as dynamic changes of component manufacturers.
