國際競爭環境的劇烈變遷，策略聯盟逐漸成為企業提昇競爭優勢的最佳利器。面臨大陸等國際市場開拓的瓶頸，日本企業的海外投資策略，改變以往投資思維與態度，結合其他外資或當地企業，形成平等互惠的策略聯盟。台商雖具有同文同種的優勢，但考量政治風險與薄弱的國際競爭力，在大陸的發展亦前途未卜。在此背景下，日本企業結合台商進軍大陸之說，已廣為熱烈討論。基於此，本研究從日本企業的投資亞洲歷程，解析日商與台商策略聯盟進軍大陸的可行性，以深入探討此動向的形成背景與聯盟企業類型。洞察日商與台商策略聯盟進軍大陸的形成背景，整理出台商的語言、文化、技術和與日商長久合作關係等優勢，為構成此趨勢的主要因素。本研究即以語言優勢和與日商長期合作關係為前提，分析日本、台灣與中國大陸的文化與技術的差異，來進一步釐清在不同市場定位下，台商在文化與技術層面的競爭實力。同時結合聯盟企業主導者之差異，將聯盟企業型態劃分為六類，隨即進行實證研究，以補足與驗證本研究所建構之理論。本研究實證日商與台商策略聯盟的各個類型各有其特質，對日商與台商的全球化饒富涵義。透過彼此間在大陸的策略聯盟，不僅可以降低投資風險，台商亦能從中吸取先進技術與穩定國際行銷市場來提昇國際競爭力，而日商也能突破國際經營的困境。因此，研究日商與台商策略聯盟進軍大陸的課題，具有相當的研究意義與提供企業參考之價值。 With the dramatic changes in the international competitive environment, strategic alliances have gradually become a good tool to get competitive advantage. Facing barriers when entering international markets such as in mainland China, Japanese enterprises have changed their strategy of oversea investment and begun to make strategic alliances with enterprises from other countries. Although Taiwanese enterprises have some advantages, such as the same language and culture as mainland china, the political risk Based on recent change of Japanese enterprises, especially regarding oversea investment of Japanese enterprises in Asia, this study evaluates the nature of strategic alliances between Japanese and Taiwanese enterprises in China to prove the context and types of the alliances under this trend. After investigating the context of strategic alliances between Japanese and Taiwanese enterprises in mainland China, we analyze the main factors which make this trend. The main factors include the language, culture, teAccording to the evolution of the case studies, this study demonstrates the characteristics of each type of strategic alliance between Japanese and Taiwanese enterprises in mainland China and the meaning of globalization of Japanese and Taiwanese enterprises. Depending on the strategic alliances between each other in mainland china, not only can both Japanese and Taiwanese enterprises reduce the risk of investment, but the former can also breakthrough the bottleneck of international management, and the latt-1 -aA study of the Strategic Alliance
