展覽溫室使用後評估---以國立自然科學博物館熱帶雨林溫室為例

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Title:	展覽溫室使用後評估---以國立自然科學博物館熱帶雨林溫室為例
Other Titles:	Post-Occupancy Evaluation of Conservatory Exhibition-A Case Study of the Tropical Rainforest Conservatory of the National Museum of Natural Science , Taichung
Authors:	張佑銘 Chang, Yu-Ming
Contributors:	賴明洲 Lai, Ming-Jou 東海大學景觀學系
Keywords:	展覽溫室;使用後評估;展示評估;滿意度 conservatory exhibition;P.O.E;post-occupancy evaluation;exhibition evaluation;satisfaction
Date:	2000
Issue Date:	2011-05-25T09:27:36Z (UTC)
Abstract:	本研究之主要目的為建立展覽溫室使用後評估模式，提供經營管理單位評估操作之依循，及相關單位更新設計之參考。並針對國立自然科學博物館熱帶雨林溫室進行實證研究。研究方法以使用後評估之架構結合博物館展示評估方法，建立展覽溫室使用後評估模式。從實質環境與非實質環境，兩方面來探討展覽溫室規劃設計理念之實行績效，並檢討展覽溫室環境與使用者需求間的落差，使其更能符合使用者需求，達成預期目標。使用後評估在實質環境方面以技術和功能評估為主，而非實質環境評估導入滿意度研究架構，探討展示相關滿意度與整體滿意度之相關性，並調查遊客之屬性、使用現象及環境上的需求，歸納環境與使用者供需間產生之問題，並提出改善建議。技術評估以護欄、步道與解說設施為指標，評估結果以護欄得分最高，解說設施得分最低；功能評估以解說媒體使用、遊客參觀後態度、展示相關滿意度為指標，評估結果以解說媒體使用情形得分最低；行為評估以遊客整體滿意度為指標，評估結果介於普通和滿意之間。展示相關滿意度調查結果顯示，遊客對展示收費滿意度最高，對解說媒體種類滿意度最低。滿意度相關分析結果顯示，展示相關滿意度與整體滿意度皆有顯著相關；而由迴歸分析方程式可知，以展示體品質影響整體滿意度最大，其次是展示空間大小滿意度。遊客重遊意願及解說員滿意度頗高。設施需求以休憩座椅需求最大，解說媒體需求以多媒體解說需求最大。 The purpose of present research is to establish the P.O.E model of conservatory exhibition, and supply useful reference for management. Case study mainly aims at the Tropical Rainforest Conservatory of the National Museum of Natural Science. The first step in this study is to combine P.O.E framework and methods of exhibition evaluation to establish a P.O.E model of conservatory exhibition. Then check executed performance of planing idea of conservatory exhibition from substantial and unsubstantial environment, and analyze the difference between conservatory environmental supply and users demand. In substantial environmental, P.O.E based mainly on technical and functional evaluation. In unsubstantial environmental evaluation, introduce satisfaction research framework, explore correlation between "exhibition-related satisfaction degree" and "total satisfaction degree", then investigate users'' attributes, use condition and environmental demand, and conclude questions between environmental supply and users'' demand. Suggestions for improvement are provide. Technical evaluation indicators use "banisters", "footpaths" and "interpretative facilities", the result shows the banisters get the highest score, the interpretative facilities get the lowest score. Funcational evaluation indicators use "use of interpretative facilities", "uses'' attitude after visit" and "exhibition-related satisfaction degree", the result shows "use of interpretative facilities" get the lowest score. Behavior evaluation indicator use the "total satisfaction degree", the result shows the score average between nomal grade and satisfactory grade. The investigate result of "exhibition-related satisfaction degree" shows "satisfaction degree of charge" gets the highest degree, "satisfaction degree of interpretative variety" gets the lowest degree. According to Pearson correlation analysis, the relation between "exhibition-related satisfaction degree" and "total satisfaction" is significant. Based on regression analysis equation, "total satisfaction degree" of users mainly affected by "satisfaction degree of exhibitive object", then "satisfaction degree of exhibitive space size". Users'' intention of re-visit are highly scored, and satisfaction degree of interpretation are highly scored too. According to investigation of users'' demand, users show highly demand for rest-chair of recreational facilities, and so do in multimedia of interpretative facilities.
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