建構綠色生產體系對傳統產業競爭優勢之研究---以造紙產業為例

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Title:	建構綠色生產體系對傳統產業競爭優勢之研究---以造紙產業為例
Other Titles:	The Competitive Advantage of Constructing a Green Producing System to the Traditional Industry: Taking Papermaking Industry as an Example
Authors:	陳誠臺 Chen, Chen-Tai
Contributors:	王本正;許書銘 Wang, Ben-Cheng;Hsu, Sue-Ming 東海大學企業管理學系碩士班
Keywords:	節能減碳、低碳經濟、循環經濟、碳商機、競爭優勢 Energy Conservation and Reduction of Carbon、 Low Carbon Economy、 Recycling Economy、Carbon Business Opportunity、Competitive Advantage.
Date:	2010
Issue Date:	2011-01-17T07:38:36Z (UTC)
Abstract:	地球暖化，氣候的變遷日益嚴重下，使全球暖化這議題引起國際廣泛的關注與討論。為了因應國際對溫室氣體的管制及貿易的限制，各國政府都積極擬出與節能減碳、低碳經濟及循環經濟等相關的策略與執行作法，而大多數企業也基於永續發展、企業社會責任的前提下，把有關此方面議題與做法列為經營的目標及願景，並將其產品與環境相關管理及環保原則納入管理機制中，有些企業更讓產品本身具有環保概念，提升市場的競爭優勢。「碳」的問題已是後京都議定書碳經濟時期限制產業發展的新變數，「低碳產品」的生產方式，不僅成為後京都時期國際上最典型的「綠色競爭力」型態，同時創造「碳差異性產品」，更是未來評估產業國際競爭力的新指標，以及掌握「碳商機」關鍵。基此，如何加強碳風險管理、提高碳權管理有效性，以及促進碳脫鉤，加上生產具綠色產品是後京都時期產業部門共同與重要的課題。有些傳統產業利潤相當微薄，如台灣造紙產業，其EPS長期都在1.0以下。依現況調查，台灣造紙業大致上經濟規模，業已落後亞洲幾個國家，如中國、印尼、韓國、日本等，尤其日本，早已把節能減碳、低碳經濟及循環經濟作長遠營運佈局的重要課題；即使隔岸中國，對循環經濟的推動也大力推廣。當然，現況在我台灣政府節能減碳持續佈局下，台灣造紙行業也迭有佳績。諸如:生產工業用紙較大的正隆公司在通過自願碳(VCS)標準之碳權認證後，已成為國內首家正式取得國際碳權的業者，未來多達20萬噸的碳權額度，約可創造120萬美元之價值。除此之外，永豐餘與華紙在所合資的廣東鼎豐紙業，造林面積高達43萬畝，預估除了本身的木材價值外，亦隱含了可觀的碳權商機。由此可知，企業如何建立新的節能減碳流程與策略、有效應用碳權之買賣效益、在製程中創造出碳資產新商機的綠色產品，作為企業競爭優勢之來源，更可使企業能永續經營的基礎。 As global warming and climate change getting worse, this topic aroused widespread international concern and discussion. In order to respond to the international control of green house gases and trade restrictions, national governments have actively prepared the energy conservation and reduction of carbon, low carbon economy and the recycling economy related strategy and execution measures. Based on sustainable development and corporate social responsibility, most enterprises make the relevant issues and practices in this regard as business objectives and vision, and put their products and environment-related management into their management mechanism. Some enterprises even make their products environmental friendly to enhance market competitiveness."Carbon" issue is the new variable on the restriction of industry development in the period of carbon economy after the Kyoto Protocol. During the post-Kyoto period, not only "low-carbon products" be the world's most typical "green competitiveness" patterns, creating “carbon-different product” has become the new index in evaluating the international competitiveness of industry and the key to grasp the" carbon business opportunity". Therefore, how to enhance carbon risk management, improve the effectiveness of carbon-rights management, promote carbon decoupling together with the production of green products have become common and important issues for industrial sectors in Post-Kyoto period.The profits are quite modest for some traditional industries. For example, Its EPS of Taiwan's paper industry is below 1.0 for a long time. According to the investigation result, the economic scale of the paper industry in Taiwan has been behind several countries in Asia such as China, Indonesia, Korea and Japan. In particular, Japan has already put energy conservation, carbon reduction, low-carbon economy and cycle economy as its important and long-term operation issues. Even China has been vigorously promoting the cycle economy. Of course, under Taiwan government’s energy conservation and carbon reduction strategy, Taiwan’s paper industry has got some success. Foe example, a large industrial paper company Cheng Long Corporation has become the first company to officially obtain the international carbon right after the certification of carbon rights through voluntary carbon standards (VCS). The quota of up to 200 thousand tones of carbon right may create 1.2 million U.S. dollars in the future. In addition, up to 43 million acres of forest area produced by Ding-feng papermaking company joint-ventured by Yuen Fong Yu Company and China Paper companies, in addition to their timber value it is estimated a substantial carbon right business opportunity also implies. From this, companies building new energy-saving and carbon reduction processes and strategies in the manufacturing process, the effective application of carbon rights trading benefit and the creation of green products of carbon asset new business opportunities may become the source of competitive advantage and even become the foundation of sustainable operation of enterprises.
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