本研究是探討網路行銷方法中以架設網站的方式進行網路行銷，如何架設一個與消費者互動的互動式網站，而不是只架設一個以網路行銷的角度而言是不能互動的形象網，並且利用一些網路搜尋引擎的邏輯，在不花任何一分廣告成本或是購買關鍵字的情形下，以最有效率最低成本的方式提昇該網站被搜尋到的機會，達到廣告行銷的效果。本研究以個案研究的方式，實際架設一個命名為”展拓職業訓練中心”的虛擬公司網站，並在架站一個月的時間內就讓該網站被國內兩大搜尋引擎:GOOGL 及奇摩皆能快速被搜尋到，讓大家知道其實只要知道並利用網路搜尋引擎行銷的邏輯去架站，也能很快就達到網路行銷曝光的效果。 This study is to investigate ways to set up web marketing approach to Internet marketing, how to set up an interaction with the consumer interactive website, and not just set up an Internet marketing point of view is the interactive image of the network can not and use some of the logic of Internet search engine, do not spend any points in the cost or purchase keyword advertising cases, the lowest cost the most efficient way to improve the site by searching the opportunity to achieve the effect of advertising and marketing .In this study, case study approach, the actual set up a named "Jhan Tuo Vocational Training Centre" virtual company website, and set up a month's time, let the Web site are two major domestic search engines: GOOGLE and Yahoo Jieneng be searched quickly to let everyone know that if in fact know and use the Internet to search engine marketing logic to set up a website, can quickly achieve network marketing exposure effect.
