客製化的生產觀?逐漸取代?大?生產的思維，是當前台灣工具機業界的重要特質之一。然而，產品多樣化會衍生多種的問題，包含增加需求預測困難?、面對產品供過於求時高庫存風險，以及面對產品供?應求時低顧客服務等問題，?是客製化生產難以避免的問題。另外由於與客戶之間認知的?差，也會產生所謂「客製化需求黑?」的情形。因此，本研究堅持「?解客戶，才能創造價值」，從?解客戶著手，解析客製化的價值創造模式。本研究的合作對象台中?機亦發現，客製化比?居高?下，以及投入相關技術人?、物?成本的效能問題，亟需以科學的方法加以釐清。有鑑於此，台中?機與東海大學攜手合作，研究顧客的需求?型、客製化程?高低對於製造?程與供應鏈的影響，思考未?產品發展策?。本研究?僅在學術??上，發展衡?客製化程?、調適客製化的科學方法，同時兼具發展創造價值新模式、提升台灣工具機產業競爭優勢的實務意涵。 The customization has replaced mass production gradually and become a unique feature of Taiwanese tool machine industry. However, the product diversification resulted in various difficulties, such as inaccuracy forecasting, high-level inventory, and low customer satisfactions of delayed service. Furthermore, the cognitive deficit of understanding customers will incur the so called “customization black hole”. Thus, this research aims to gain a comprehensive understanding of customer needs and analyze the value-creating model of customization. “Value creation stats from understanding customer needs” is also proposed by this study. The studied company, Victor Taichung Machinery Works Co., Ltd. (Victor), has found that the percentage of customization machines remains high. There is a strong need of scientific measure to verify the investment performance in accordance with additional technical personnel, material cost, and efficiency. Therefore, Victor collaborated with Tunghai University to find out different types of customer’s need and the impact on customization regarding the manufacturing and supply chain processes. These findings will be a great benefit to Victor’s product strategy development in the future. This study is not only developing scientific measurements for the level of customization theoretically, but also establishing a new model of value creation for Taiwanese machine tool industry to advance its competitive advantages in practice.
