廣告涉入、產品涉入及品牌知名度對隱喻式廣告之廣告效果的影響

Tunghai University Institutional Repository > 東海大學 > 校內出版品(學報) > 東海學報 > Item 310901/17300

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Title:	廣告涉入、產品涉入及品牌知名度對隱喻式廣告之廣告效果的影響
Other Titles:	Effect of Degree of Advertising Involvement、Fame of Brand、Degree of Product Involvement on Advertisement Effectiveness on Metaphor Advertisement
Authors:	周碩雄；楊明璧 Chou, Shou-shiung;Yang, Mirng-bih
Contributors:	東海大學農學院
Keywords:	隱喻性廣告；產品涉入；廣告涉入；品牌；廣告效果 Trope advertising；Product involvement；Advertising involvement；Brand；Advertising effect
Date:	2005-10-00
Issue Date:	2012-06-29
Publisher:	台中市：東海大學
Relation:	東海學報第46卷(農學院)
Appears in Collections:	[校內出版品(學報)] 東海學報

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