| Abstract: | 雖然對於建築業過去二十幾年前的認可是需要改變，建築業仍然在生產力發展與顧客滿意度兩難中掙扎，通常一般的建設公司改進的措施，只專注於建築工程管理與交付流程的做法，不過，在這項研究中不僅瞭解大多建築業的管理方式和概念化的做法，也說明A建設公司的商業模式改變了以往建築業的治理邏輯。本研究的目的是要瞭解商業模式在建築管理中的作用，並了解個案公司如何在高品質與高格調的龐大成本支出下，還能維持既定的獲利。這個目的是透過具體的研究問題，訪談A建設公司之高層主管及住戶代表，並從中獲取相關資料。本研究遵循質性研究法與個案研究法。主要的資料收集方法是透過訪談的資料內容，彙整而成。這項研究證實了商業模式探討建築產業的開發與分析是合適的。然而，商業模式在運用上必須要對相關活動要素有全面性的瞭解。研究結果顯示，建設公司目前對於價值競爭的關鍵業務模式過於相似。事實上，傳統的商業模式，忽略了以顧客角度出發的觀點，過往大多都從內部效率的範圍開始，而不是為客戶創造價值。因此，一般建設公司通常是逐項計畫的處理方式來管理，卻沒有明確的以顧客為導向的商業模式運作，埋沒了明確長遠的眼光與經營宗旨，將超越成長與永續經營之目標全拋諸於腦後。良好的商業模式對於整個建築業或建設公司來說，提供管理者一個改革的起點。為顧客創造價值的同時，也是為企業本身執行一項價值創造與價值獲取的活動，作為突破當前思維的，促成長期效率與持續發展的企業
Although the need for change was recognized a couple of decades ago, the construction industry is still struggling with its productivity development and customer satisfaction., usually a general construction company improvement measures, only focus on building project management and delivery process approach. However, from this study and conceptualization of the management practices of the construction industry, the construction industry generally believe that revenue and profitability is poor. The purpose of this study was to understand the role of the business model in building management, and learn how the case company huge costs in high-quality and high style, but also to maintain the established profit. This object is achieved through specific research questions, interview top A construction company's executives, and to obtain relevant information. This study follows the qualitative research method and case study. The main data collection method is through the contents of the interview data, aggregated from. This study confirms the business model to explore the development and analysis of the construction industry is very appropriate. However, the business model in the use of the relevant elements of the activity must have a comprehensive understanding. The results show that the construction company is currently competing for the value of key business model is too similar. In fact, the traditional business model, ignoring the customer point of view point of view, most of the past are beginning to range from internal efficiency, rather than creating value for customers. Thus, the general construction company is usually handled by one program to manage, but there is no clear customer-oriented business model, buried a clear long-term vision and business objectives, will exceed the target of growth and sustainable development of the whole throw all in behind. A good business model for the entire construction industry or construction companies, providing administrators a starting point for reform. While creating value for customers, but also the implementation of a value creation and value capture activities for the enterprise itself, as a breakthrough in the current thinking, contributed to the long-term efficiency and sustainable development of enterprises. |
