隨著全球環保議題的興起，許多產業被迫面臨轉型，過去有著輝煌歷史的建築產業，也不斷面臨著新的挑戰。在國人環保意識的抬頭及政府對於建材品質規範的要求下，建築材料已不止是為了滿足居住的需求，而是在居住的同時也能夠滿足美觀、環保及耐用的需求。為了因應這樣的需求，在建材製造的工法上必須有相對應的調整及研發多樣性的建材產品，使得建築材料朝向不同需求面向去發展，例如地磚擁有抗震、隔熱、透水等特性，也有著如表面噴砂處理、表面特殊破碎處理，以增加建築美觀等功能。本研究針對M公司旗下品牌「坦克磚」如何在面臨現代產業需求以及同業競爭下還能夠成為中部地區高壓混凝土磚的主要供應商之一，做相關的生產製造流程分析以及經營模式的探討。根據相關文獻可以知道，競爭優勢為一個相對的關係，而企業要思考如何透過相關的競爭分析，訂定競爭策略，提升自己的競爭優勢，以獲得多於對手的利潤，發展出差異化的產品及服務，有效率的控管資源及成本，才能發展出企業的長期競爭優勢。本研究將以Alexander Osterwalder於2004年所設計的商業模式圖當中的九個面向，作為坦克磚經營模式之分析架構，透過不同面向的深入探討，解析各個面向之間的相互影響關係，並以五力分析，探討坦克磚於同業中面對的五種壓力(Force) ，從中找出坦克磚於產業中的競爭優勢，以及未來發展之建議。 While topic of global environment protection has been increased, many industries were forced to remodify. Architecture industry used to be splendid, but it is facing new challenge constantly. With the request from government and nation on standards of building, quality of building material can not satisfy the need. It has to be good-looking, environment-friendly and durable.Corresponding to this need, the procedure of making building materials must be modified and varied such as tile with earthquake proofing, heat insulation, and non-watertight. Also, it is important for tile to have special characteristics including sand blasting and shattered surface for better appearance purpose. This study is studying the Tank Tile from M company, analyzing its producing procedure and marking methods. The way it does to maintain the biggest high-pressured concrete supply in central Taiwan while competing with others and satisfying the need of modern industry.According to related references, we can understand that the competing advantage is relative. Enterprises have to consider about strategies making based on related competing analysis in order to improve them to gain more benefit. Furthermore, they need to develop the unique product and service and efficiently manage and control the cost to grow the competing advantage in long term.This research would analyze Tank Tile based on nice market directions designed by Alexander Osterwalder in 2004, discussing different dimensions and the relative impacts caused by each one. Also, this paper would give the suggestion for future develop and find out the competing advantage of Tank Tile while it is facing five different pressures from same industry.
