台灣衡器產業營運模式與關鍵成功因素之探討－以C公司為例

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Please use this identifier to cite or link to this item: http://140.128.103.80:8080/handle/310901/29079

Title:	台灣衡器產業營運模式與關鍵成功因素之探討－以C公司為例
Other Titles:	The Study of Key Successful Factors for Business Models of Taiwan Weighing Instruments Industry－A Case Study of C Company
Authors:	張友龍 CHANG,YU-LUNG
Contributors:	洪堯勳 HON, JAU-SHIN 高階經營管理碩士在職專班
Keywords:	衡器;經營模式;關鍵成功因素 Weighing instruments;Business model;Successful factors
Date:	2016
Issue Date:	2017-07-17T03:22:56Z (UTC)
Abstract:	衡器是人們在工業生產、商業交易和生活使用中的重要計量設備，衡器可運用在商貿交易、計量證明、檢測與環境保護、醫療衛生等重要用途，因此，衡器在人類行為活動中佔有相當重要的地位，各國都?制納入型式認證管理，且規範不盡完全相同，對於產品技術、秤重性能等要求更高，而市場幾乎被國外品牌大廠所壟斷。我國在此領域起步較慢，不管在?量、品質、技術的方面，都存在明顯的差距。我國衡器?業業者只能循著OEM、ODM模式逐步發展，不斷累積衡器相關技術，並適時尋找發展自我品牌契機。本文以個案研究的方法，歸納台灣衡器產業過去與現在結構，及面對世界各國法規標準化時代來臨，分析台灣衡器?業的演變過程，匯集對於關鍵成功因素與競爭優勢相關文獻研究，進而探討個案公司在利潤不同時期環境變化下，其營運決策、核心能力與關鍵成功因素，如何從OEM升級轉型到OBM模式，進而突破現況並提升?品價值與創新，來確保企業穩定成長。本研究除了可供衡器業者參考應用，亦可供其他計量產業相關領域之業者借鏡參考。 Weighing instruments are the important measuring devices no matter in industry, busi-ness, or at home. Weighing instruments can be used on business trading, measuring resulting, inspecting and protecting environment, and servicing of health and medical. Therefore, weighing instruments are very important for people in each area. Every country establish regulations for weighing instruments, but thre are different require-ments in each country. Due to the users have higher requirements on the technology and weighing performance, Taiwan market of weighing instruments is almost monopo-lized by foreign manufacturers.For the field of weighing instrument, Taiwan started fairly late. No matter in produc-tion, quality, and technology, are all have obviously dispreancy with other countries. In Taiwan, weighing instruments manufacturers are progressively development based on OEM and ODM modes. Manufacturers develop own brand through continually accumulate experience on weighing instruments.The purpose of the study was to analyze the development process of weighing instru-ment industry in Taiwan and how to face the coming of standardized regulations in wordwild. Through the case study to research the company how to transform from OEM to OBM mode based on its management decision making, core competency, and key successful factors during different environment. Additionally, through the case study, we can find the company how to raise and innovate products values to ensure copany can stable growth. The paper can be reference and applied by the weighing instrument industry and other metrology areas.
Appears in Collections:	[高階經營管理碩士在職專班] 碩士論文

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