本文以價值創造、供應鏈流程以及微笑曲線之相關理論架構做為研究基礎，探討台灣自行車產業中的關鍵零組件廠，以操控系統線材之供應商為例。由於自行車產業在台灣具有極高出口產值，過去研究以OEM組車廠居多，然而在專業分工產業體系中，零組件廠也扮演著關鍵角色。本研究以個案研究方法，對自行車產業供應組車廠之零組件案例公司進行探討。產業發展初期以OEM模式接單生產，採取低成本策略導入標準化管理方式，自行設計研發新品，轉型ODM營運模式，以精實生產營運模式滿足客戶彈性需求，建構不易被替代的競爭優勢，以OBM營運模式創造差異化服務，持續提升產品附加價值，成車廠與零組件廠的營運模式可以『OEM、ODM、OBM』整合提供客戶解決方案。本研究可提供自行車產業零組件廠商在不同階段之發展參考，亦可應用於其他組裝產業廠商之參考。 This study is based on the theory of Value Creation, Supply Chain Processes and Smiling Curve to explore the key components suppliers in bicycle industry in Taiwan, take the supplier of control system tubings for example. Since the bicycle industry has a very high export value in Taiwan, previous researches were on OEM bicycle assembly plants mostly. However, components suppliers also play key roles in the specialization industrial system. Using case study method, this study is to research the case components supplier that supply to bicycle assembly plants in the industry. Started with OEM mode of make to order, the components supplier took low-cost strategy to execute standardized management mode, designed and developed new products themselves and transformed to ODM business model, implemented business model of lean production to meet customer elastic demand, constructed a competitive advantage not be substituted easily, implemented business model of OBM to create differentiated services and enhance the value of products. The business model of both bicycle assembly plants and component suppliers are OEM, ODM and OBM provide solutions to customers. This study can be provided to component suppliers in bicycle industry as a development reference in different stages, it can also be provided to manufacturers of other assembly industries for reference.
