食品雲資訊影響消費者認知、態度、行為之研究

Tunghai University Institutional Repository > 農學院 > 餐旅管理學系所 > 碩士論文 > Item 310901/29223

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Title:	食品雲資訊影響消費者認知、態度、行為之研究
Other Titles:	The Information of Food Cloud Influences Consumer Perception, Attitude and Behavior
Authors:	王婷 WANG,TING
Contributors:	林万登 LIN, WAN-TENG 餐旅管理學系
Keywords:	食品雲;產銷履歷;企業社會責任感知;態度;購買意願 Food Traceability Cloud;Traceability;Perceived corporate social responsibility;Attitude;Purchase Intention
Date:	2016
Issue Date:	2017-07-17T05:59:57Z (UTC)
Abstract:	近年來在台灣食品醜聞導致消費者對政府失去信任，不誠實的製造商及其遭受污染的產品引起人們的關心和破壞企業的形象。因此，消費者越來越重視餐點的透明度，希望在購買外食時，可以獲得餐點之相關資訊，且多數的消費者較重視的可追溯的資訊為「食材來源」和「檢驗機構」。然而，政府以及餐飲業者紛紛建立“食品雲”，其主要內容包含營養資訊、健康食物以及產銷履歷，這有助於確保食品安全危害的有效控制、預防以及企業遵守法規，營造公眾安全的食品消費環境。然而在過去很少有研究在探討食品雲對於企業社會責任的關係，因此本研究想藉由食品雲與企業社會責任探討消費者之認知、態度與行為。本研究以一般消費者為抽樣對象，透過迴歸分析得到以下研究結果：產銷履歷對企業社會責任感知有正向顯著影響；企業社會責任感知對態度有正向顯著影響；態度對購買意願有正向顯著影響。最後，依據研究結果提出改善計畫，降低社會大眾對食安事件的恐慌，同時提供餐飲業以及政府相關單位作為施政及挽救食安的參考。此外，建議加強食品雲宣傳，讓消費者更加了解食品雲並且融入生活中，也期盼未來食品雲能夠提升臺灣的食品安全，善盡社會責任。 The number of food scandals contribute to consumers losing trust in the government. Dishonest manufacturers and their tainted products have caused concern among the people and damaged Taiwan's image. Therefore, consumers pay more and more attention to meal transpareny to meal related information can be acquired to buy food in the, traceability information and the majority of consumers pay more about "food sources" and "certification authority". Consequently, government and catering industry establishment of a “food cloud”, its main contents include nutritional information, health food and traceability. This helps ensure effective control, prevention of food safety hazards and businesses comply with regulations. Create a safe food consumption environment for the public, and make Taiwan an international model of food safety management. However, in the past few studies have discussed the relationship between food cloud and corporate social responsibility.Therefore, this research aims to explore consumer's perception, attitude and behavior through food cloud and corporate social responsibility.This research will use consumer’s view point to meaures perceived corporate social responsibility. Other, this research purpose is measure Nutrition information, Healthful foods, Traceability, Perceived corporate social responsibility, Attitude, Purchase Intention. The convenience sampling method was employed and data were collected using survey questionnaire in this study. The statistical methods used regression analysis and get the result are as following:Traceability Has significantly influence on Perceived corporate social responsibility; Perceived corporate social responsibility Has significantly influence on Attitude; Attitude Has significantly influence on Purchase Intention. Finally, according to the research results, this paper puts forward some improvement plan, reduce public panic of food safety incident, while providing catering industry related organizations and the government as a policy and save food security reference. In addition, it is recommended to strengthen publicity for food cloud, let consumers know more about food cloud and into their life. Food cloud and also look forward to the future to enhance food safety in Taiwan and fulfilling social responsibility.
Appears in Collections:	[餐旅管理學系所] 碩士論文

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