根據2016年2月的統計，全台灣的機車總數量已經超過了1300萬輛，全國機車數量與全國人口數比例幾乎已經達到1：2。隨者環保態度的崛起、石油危機以及溫室氣體污染等問題，人類開始重視能源使用，我國政府也為此實施了一系列的節能減碳與永續發展政策，至今已歷經二波的電動機車產業計畫，技術也得到進一步的提升，並提供生產獎勵及補助購買優惠政策，及提升消費者的滿意程度，希望能達到電動機車普及化之標的，綜合上述，本研究欲探討民眾之環保態度高低對於電動機車的使用使用者滿意度高因而再購買之關係是否具顯著影響。 本研究以使用者滿意度(User Satisfaction Degree)觀點出發，並採用滾雪球之抽樣法，問卷則用網路問卷進行填答調查，總共收回168份有效問卷，問卷之目的在於探討使用者滿意度對於其再購電動機車之影響因素，本研究加入消費者環保態度之因素做為自變數，欲從已購置電動機車之使用者滿意度面向探討使用者對於再購買電動機車之想法，並期望本研究結果能為綠能產業之推廣方針有所助益。 本研究之結果顯示，使用者滿意度對於消費者的再購買具有正向影響，使用者環保態度並沒有顯著影響；而環保態度之調節效果不顯著之原因來自於，電動機車已購置者較注重於電動機車產品本身之使用者滿意度，而環保態度並非重點因素。最後依據研究結果提出對企業廠商及政府之建議。關鍵詞：電動機車、環保態度、使用者滿意度、再購買意願 According to the statistics from February, 2016, there are more than thirteen thousand scooters in Taiwan, which means one of every two people owns a scooter. Nowadays, people's environmental attitude hardens, influenced by oil crisis and greenhouse effect, our government carries out policies focusing on energy saving and carbon reduction. So far by now the government has promoted two waves of the plan, hoping to reach the goal of generalizing of electronic scooters. Therefore, this survey is aimed to focus on the relationship between the satisfaction of using the electronic scooter and users' repurchase intention.This research is based on the satisfaction from users’ viewpoints. And online questionnaires were employed to collect data with snowball sampling. The research objective is to explore the impact of user satisfaction on the repurchase intention of electric scooters, and user's environmental attitude is also included as antecedent.The results show that users’ satisfaction exerts positive effect on their repurchase intention, however, the effect of users’ environmental attitude is not supported. According to the results, some suggestions are provided both to electric scooter manufacturers and to our government.Keywords： Electric Scooter, Environmental Attitude, User Satisfaction Degree, Repurchasing intention
