本研究希望能夠藉由服務體驗工程與設計思考針對大量客製化禮品網路服務內容建構一個符合消費者的服務流程體驗設計。在過去大量客製化一直被認為是困難的，例如網頁製作成本高，消費者學習曲線長，服務難以標準化，但在現在的資訊時代，透過同理心的分析，現況的了解，大量數據分析Google Analytics，就能夠知道大量的客製化的網路服務到底過去有哪些問題缺口與衝突。根據這些問題與衝突藉由腦力激盪與工具的應用重新設計服務流程建構一個最有效率創造最大價值的一個服務藍圖。希望能夠藉由實作一個最小可行性的服務流程及網站，並藉由實際消費者的應用，驗證我們在這個流程以及在體驗設計中的合理性。藉由實作的內容反覆的測試修正達到最佳的效果。 Customization gift products network service conforming to customers through service experience engineering (SEE) and design thinking.In the past, Mass Customization had been considered difficult due to, such as, high cost on webpage buildup, long consumer learning curve, and challenging standardization of service. However, at present information age, through consumers empathy analysis, understanding of current situation, and large amount of data analysis-Google Analytics, the deficiency and conflict of earlier Mass Customization network service can be discovered. Based on these findings, it is feasible to create a most efficient and maximum value service blueprint via brainstorming and re-design of tool application.We hope to verify the reasonableness in our process and experience design by implementing a minimally viable service process and website along with an actual consumer application. Furthermore, the content of implantation will be tested and revised repeatedly to achieve the best effect.
