有鑑於餐廳屬性議題越來越受到重視，然而探討餐廳屬性對知覺價值、企業社會責任及顧客滿意度之影響卻相對缺乏，有鑑於此，本研究探討餐廳屬性對知覺價值、企業社會責任及顧客滿意度之關係。本研究彙整上述變數之相關文獻並做關聯性探討，針對台灣中部地區的餐廳消費者，以網路問卷方式，共回收402份有效問卷，以SPSS 22統計軟體，進行描述性統計、信度分析、效度分析、因素分析、變異數分析及迴歸分析等統計方法。結論如下：1、餐廳屬性對知覺價值有顯著正向影響。2、餐廳屬性對企業社會責任有顯著正向影響。 3、餐廳屬性對顧客滿意度有顯著正向影響。 4、知覺價值對企業社會責任有顯著正向影響。5、企業社會責任對顧客滿意度有顯著正向影響。相關管理意涵亦在本文中討論。 Owing to the importance of restaurant attribute; however, exploring the relationship between restaurant attribute, corporate social responsibility, perceived value and customer satisfaction is less. This research compiled the above literature variables. There were 402 valid questionnaires returned through paper questionnaires. The statistic software SPSS 22 was used to approach descriptive statistics, reliability analysis, validity analysis, factor analysis, correlation analysis and regression analysis.The conclusions are as follows: First, restaurant attribute has a positive effect on perceived value. Second, restaurant attribute has a positive effect on corporate social responsibility. Third, restaurant attribute has a positive effect on customer satisfaction. Fourth, perceived value as a positive effect on corporate social responsibility. Fifth, corporate social responsibility has a positive effect on customer satisfaction. Related management implications are discussed in this article as well.
