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    Please use this identifier to cite or link to this item: http://140.128.103.80:8080/handle/310901/31731


    Title: 捨棄式刀具廠以客製化刀具策略開創成長利基的方法之研究-以D公司個案討論
    Other Titles: Research on the method of using customization as the strategy to creat growth for a disposable CNC cutting tool company
    Authors: 李欣怡
    LI,HSIN-I
    Contributors: 黃開義;蔡坤明
    HUNG,KAI-I;TASI,KUN-MING
    高階經營管理碩士在職專班
    Keywords: 機械設備業;客製化;生態圈
    Machinery;cutting tool;customization;Ecosystem;Customized Mechanical equipment industry
    Date: 2019
    Issue Date: 2019-12-16T04:20:51Z (UTC)
    Abstract: 工業4.0帶動的數位轉型,智慧工廠與彈性製造,不但激發了產業自動化與機器人的發展,也加速了產品的創新與更替.這種數位化及智慧化產品需求的急速增加,造就CNC機械加工和相關的零組件市場的良好擴展時機與業者的成長動能。60年來,台灣機械產業的發展和全球機械產業供應鏈的形成密切結合至今已建構出含工具機,機械加工,機械零組件等上下游充分整合,規模深厚的產業群聚.雖然台灣的機械與工具機產業的價格,品質,服務與效率在國際上具有相當的競爭優勢,近年由於來自中國大陸及東南亞的競爭日趨嚴重加上美中的貿易問題及國內的勞動基準法的修改後的成本增加,台灣工具機機械零組件製造業在提升甚至維護其競爭優勢上面臨極大的挑戰。在因應台灣機械產業所面臨的挑戰與機會下,機械零組件業者要能突破挑戰掌握成長契機,除了提升價格競爭力外,也必須加強創新、品質及交期迅速等能力。同時也要能靈活適應環境,積極尋找產業升級方案與經營模式創新,才可以在這數位轉型時代開闢一片天地。本研究是以機械零組件製造業中一家從事設計與生產製造捨棄式刀具的公司為研究對象。研究方法係採用個案分析法.首先作文獻探討並加以學理分析,接著進行深度訪談及歸納整理訪談紀錄,深入了解產業台灣機械零組件產業之設計、生產製造、銷售模式等現況後加以整合探討,再根據個案實證和分析方法中找出適合在產業快速變化與競爭日益激烈環境下,有效益的穩健成長策略: 提供及時的客製化服務; 建立整合性的多元銷售管道;製造流程模組化以提升生產彈性與效率.
    Driven by the Industry 4.0, digital transformation, smart factory and flexible manufacturing have not only stimulated development of robotics and industrial automation but also speeded up product innovation and replacement. Accelerating demand of digital or intelligent products like these has significantly expanded the market of both CNC and related components and therefore becomes the growth drivers for the companies in these fields. Throughout the past 60 years, the Taiwan Machinery Industry has evolved closely with the development of global supply chain. It thus has formed a formidable industry cluster comprising of the full spectrum of the industry from the upstream components suppliers to the downstream machinery makers and machining service providers.Thought prices, quality, services and efficiency provided by the Machinery and Tools Industry of Taiwan have quite an competitive edge in the market worldwide, the industry has faced tremendous challenges to enhance or even to maintain its competitive advantages, due to in-creasing competition from China and Southeast Asia; trade war between United States and China as well as increased cost associated with the recent revision of Taiwan Labor Standard Laws.In order to overcome the challenges and to gripe the opportunitiesencountered by the Taiwan machinery Industry, the components and devices providers of the industrybesides ad-vancing their price competitiveness, have to strengthen their capabilities in innovation, quality, and efficient delivery. Furthermore, they must be capable of both adjusting to environment with agility and actively engaging in digital transformation and business model innovation, otherwise they won’t be able to survive and thrive in this digital transformation era.The research object of this study is a machine tools and devices manufacturer specializing in design and producing of disposable CNC cutting tools. The method applied is the case study. The research starts with literature review and analysis of concepts and theories and then fol-lowed by in-depth interviews and related analysis to gain insights into the designing, manu-facturing and selling approaches of the Taiwan machine Components and Devices Industry. Through integration of the practices of the company under study and theories and principles researched, strategies that can effectively enable a company to achieve stable growth under fast changing and increasingly competitive environment are derived and outlined as follows: to provide timely customization service; to have integrated multichannel of sales; to have manufacturing processes modularized to enhance production flexibility and efficiency.
    Appears in Collections:[高階經營管理碩士在職專班] 碩士論文

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